Vermont Maple Syrup Exports Grow to Australia and the United Arab Emirates with Branded Program Participation

Discover how Bascom Maple Farms, Inc. utilized the Branded Program to expand brand awareness for their maple syrup brands.

For the past twenty years, Brattleboro, Vermont-based Bascom Maple Farms, Inc. has participated in Food Export-Northeast’s Market Access Program funded Branded Program to expand brand awareness for their maple syrup brands. In 2023, Bascom Maple Farms participated in the program to promote its products in Australia and the United Arab Emirates. The maple syrup supplier used its allocated program funding to attend Gulfoods and Fine Food Australia last year.

This past March, Bascom reported gaining $250,000 in product sales to Australia and the United Arab Emirates as a result of exhibiting at the two shows, which was cost-reimbursed through their Branded Program participation. The supplier projects to complete another $125,000 in sales over the next twelve months with their 7 new foreign buyer contacts and 7 newly established distributorships.

Bascom Maple Farms, Inc. is America’s leading independent supplier of pure and organic Maple Syrup and Maple Sugar. Bascom Maple Farms supplies all channels with quality maple from their extensive network of producers and their 4500-acre farm. They are the #1 Organic Maple syrup under its brand, Coombs Family Farms, and it supplies many of the top retailers in the U.S. with its private-label Maple Syrup. Leading food manufacturers confidently use the company’s bulk and foodservice packaging as an ingredient in restaurants nationwide. The supplier exports to 36 plus countries.

Bascom Maple Farms, Inc. has been a robust Food Export-Northeast participant since 2004, participating in Food Export’s Branded Program, Buyers Missions, Focused Trade Missions, Food Show PLUS!, and the Online Product Catalog.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


New Foreign Buyer Contacts

Branded Program Success

Branded Program Utilization Success


A company headquartered in the U.S.
Northeast region

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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
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