Sustainable Seafood Products Gain Export Sales to Multiple Markets

Aquamar has participated in Food Export-Northeast's Branded Program for the past four years to gain brand awareness for their surimi seafood products in Canada, Guatemala, Colombia, Saudi Arabia, and Mexico.

The Carteret, New Jersey supplier has used their allocated funding to complete advertising campaigns in focused export markets highlighting the health benefits of their surimi products with informative videos. They also used their funding to defer the costs associated with shipping product samples and completing in-store sampling events.

This past February Aquamar was able to report earning over $700,000 in sales with these marketing efforts while also projecting to complete over $1.3M more in sales over the next twelve months. They also gained 14 new foreign buyer contacts and established 6 new agent relationships. This is a 77% increase in growth from their sales from using the Branded Program in 2021.

Aquamar is a supplier of surimi seafood products. They specialize in varieties such as sticks, flakes, chunks, and shreds. They produce the “highest quality and sustainable surimi products in styles that met the needs of food service, retailers, value-added processors, and consumers.”

They joined Food Export-Northeast’s Branded Program in 2019. Since they started working with Food Export, they have also participated in various other Food Export programs and activities including webinars, Buyers Missions, and the Online Product Catalog.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


5 Year Program Participant

5-Year Program Participant


14 New Foreign Buyer Contacts


Market Access Program (MAP) Funding

Share your Success

Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at


Related Success Stories

Multiple Food Export Programs Help Seafood Company Increase Exports

Bristol Seafood, LLC is a processor of sea scallops and frozen ready-to-cook seafood. Bristol is committed to sustainable business practices and is the first Fair Trade-certified seafood company in the United States.

Seafood Promotion Leads to Sales for American Lobster and Atlantic Sea Scallops

Food Export-Northeast partnered with Hong Kong's largest online seafood purchasing website to promote American Lobster and Atlantic Sea Scallops.

Healthy Food Company from New York State Makes Middle East Buyer Connections

Food Export Focused Trade Missions are a premier activity organized to pair U.S. suppliers with qualified international buyers. Due to the pandemic, these missions were shifted to virtual events in 2020.