New Branded Program Company Takes Advantage of Export Opportunity Despite Pandemic
After joining Food Export-Northeast's Branded Program in January 2021, IQBAR, Inc. participated in Food Export's Food Show Plus!™ Showcase at the Seoul Food & Hotel Show in South Korea in July.
Due to travel restrictions with the COVID-19 pandemic, IQBAR’s nutrition bars were displayed by Food Export’s In-Market Representative at the show which led to meetings with over 50 distributors, importers, retailers, etc. Seoul Food was the first official activity for new-to-market IQBAR in South Korea. Projected sales resulting from IQBAR’s participation in Food Export’s Showcase are expected to total at least $200,000 in the first year and more than double the following year.
Chris Beels, Director of Sales at IQBAR, commented, “We are thankful to have access to Food Export and its team of dedicated international trade experts. The creative use of virtual international trade missions, during a time when international travel is difficult due to the COVID-19 pandemic, enables our company to continue to have the platform to pursue our international export goals.” IQBAR’s Korean Representative, Jun Taek Lim, added, “Despite significantly decreased number of visitors due to COVID, we were able to initiate talking to 50 plus distributors, importers, manufacturers, retailers, journalists, and student groups as well, building momentum, which would not have been possible without your help. Thank you very much.”
Based in Boston, Massachusetts, IQBAR launched their low-carb, plant-based protein bar benefiting both brain and body in 2017. Their keto, paleo, vegan, gluten/GMO-free, low-sugar nutrition bars are offered in seven flavors (chocolate sea salt, peanut butter chip, almond butter chip, matcha chai, banana nut, wild blueberry, and lemon blueberry). Targeting exports to Korea, Japan, Hong Kong, Mexico, Canada, Australia, Chile, United Arab Emirates, United Kingdom, Switzerland, and Sweden markets, IQBAR focuses on retail and e-commerce business as well as brokers/distributors serving retail partners and B2B channels.
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.