See what export opportunities lie in Vietnam for U.S. suppliers in our latest Country Profile blog!
Some of the top processed food exports to Vietnam include: food preparation, processed/prepared dairy products, distilled spirits and other alcoholic beverages, non-alcoholic beverages, prepared/preserved seafood, processed vegetables and pulse, chocolate and confectionery, syrups and sweeteners, processed fruit.
Learn more about the Vietnamese market with these recently updated GAIN reports from the USDA’s Foreign Agricultural Service (FAS)
Vietnam’s food retail sector is still dominated by small traditional traders, but modern retail channels are expanding in response to growing consumer demand and competition in the modern retail food sector. Existing modern retail food chains have gradually enlarged their market share by expanding their distribution networks in first and second tier cities and provinces across the country. Mini-supermarkets, supermarkets with selling space of less than 500 sq meters, have become increasingly popular.
The demand for healthier food options is on the rise in Vietnam as in many other international markets. Many consumers in urban areas are willing to switch to these products despite higher prices in order to reduce the amount of pesticides and chemicals that they consume. To cater to this trend, most supermarkets have dedicated areas for these products, with clear labelling and decoration to attract consumer attention.
Preference for private label products has increased over the last few years and is expected to continue growing. Private label products span many different categories, including fresh vegetables, home care, and apparel.
Learn more about the Vietnamese retail market with this recently updated GAIN reports from the USDA’s Foreign Agricultural Service (FAS).
Rising disposable income, urbanization, government policies encouraging market liberalization, changing consumer preferences, and growth in the tourism sector have all contributed to strong growth in the HRI food service sector making Vietnam an attractive market for U.S. consumer-oriented food and agricultural products.
Vietnamese consumers are becoming more interested in Western cuisine and there are even local restaurants designed in the Western style. International and local tourists in Vietnam seek out food service outlets that can offer higher quality food items as well as sophisticated menus and cuisines from different parts of the world.
The best export prospects for U.S. consumer-oriented agricultural products include: dairy products, chilled & frozen beef products, frozen poultry, dried fruit and nuts, packaged foods (canned fruit & vegetables, canned meat), condiments and sauces, juices, seafood, alcoholic drinks (wine, beer, and spirits)
Learn more about the Vietnamese food service market with this recently updated GAIN reports from the USDA’s Foreign Agricultural Service (FAS).
The food and beverage processing sector in Vietnam has experienced strong growth in the past few years. Progress in food technology, marketing innovations, growing domestic demand, and exports of processed food have all contributed to Vietnam’s increasing demand for food ingredients. Processed food product sales are a major focus in the domestic market for the retail and food service sectors. Market demand is growing, but so is competition with reduced and eliminated tariffs for Vietnam’s many free trade agreement partners.
Food processors in Vietnam use both locally produced raw materials and imported food ingredients in their operations. Large processors tend to directly import specific ingredients, such as wheat flour, milk powder, and malt. Processors usually purchase minor ingredients, additives, flavors, or preservatives through importers or distributors.
Of U.S. products that are already present in the Vietnamese market, soybeans, fish products, tree nuts (almonds, pistachios, walnuts, and hazelnuts), dairy products, soy flour, poultry meat and products, beef and beef products, fresh fruits (apples, cherries, table grapes and, pears), prepared food, processed fruit, and non-alcoholic beverage (excluding juices) continue to have good sales potential in Vietnam.
Learn more about the Vietnamese food processing market with this recently updated GAIN reports from the USDA’s Foreign Agricultural Service (FAS).
Learn more about the potential of your products in the Vietnamese market with two of our Market Entry Activities below.
Our Market Builder program provides detailed and customized market research for you and your product to help your company uncover potential in international markets!
Virtual Consultations are a 30-minute one-on-one video consultation with one of our In-Market Representatives. These sessions are meant to help you explore questions related to export plans and market expansion.
Explore the Vietnamese market with Food Export as your guide! See the activities we have planned in the market for our 2020 Program Year below.
Focused Trade Mission to Vietnam
August 13 – 14, 2020 (back to back mission with China)
Your Connection To Growth®
©2023 Food Export Association of the Midwest USA and Food Export USA–Northeast. All Rights Reserved.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.