COUNTRY PROFILE
Discover more about the Philippines market including overviews about the retail, foodservice, and food-processing sectors. Events, resources, and more are linked throughout the profile.
20%
market share, U.S. remains the largest single-country exporter to the Philippines
11th
largest market for U.S. agricultural and related products
115 million
total population,13th largest country in the world
USDA’s Office of Agricultural Affairs (OAA) in Manila, hereinafter referred to as “FAS Post Manila,” reports that the Philippines ranked as the 11th largest market for U.S. agricultural and related products in 2024, reaching US$3.5 billion. The U.S. remains the largest single-country exporter of agricultural products to the Philippines.
The Philippines is by far the largest U.S. processed food export market in ASEAN and, as of 2024, sixth largest overall. In 2024, U.S. processed food exports declined 16% and totaled well over US$1.6 billion.
Top 2024 U.S. processed food exports to the Philippines included:
$17.9 billion
estimated total retail sales in the packaged food market in 2024
$25.5 Billion
expected to reach the retail packaged food market by 2029
According to Euromonitor, retail sales in the packaged food market in the Philippines had been estimated to reach nearly US$17.9 billion in 2024, continuing as the second largest packaged food market in ASEAN after Indonesia. By the year 2029, retail sales in the packaged food market in the Philippines are expected to reach US$25.5 billion.
FAS Post Manila reports that the Philippine food retail market registered healthy sales growth of 8% in 2023 despite inflationary pressures. FAS Post Manila expects slower retail sales growth at 5% in 2024 due to thriftier spending and less home cooking. Modern retail store expansion in key cities and provinces generates additional retail sales. Stores continue exploring new imported food and beverage products to offer novel options to consumers.
FAS Post Manila reports that U.S. products with good potential in the Philippine hotel, restaurant, and institutional (HRI) sector include chicken, pork, and beef cuts, potato fries, dehydrated potato, fresh apples, oranges, grapes, cherries, strawberries, soups and broths, chocolate, sauces and preparations, seasonings, tomato ketchup, tomato sauces, cheddar, Colby, and curd cheese, sausages, turkey, and lamb.
12%
projected growth in consumer foodservice market in 2025
FAS Post Manila reports that they see continued foodservice sales growth at 12% with the expansion of stores and customer queues in restaurants. As more consumers dine out, restaurant chains open new restaurants, cafés, kiosks, and bars, as well as franchise international restaurants in the Philippines. With international tourists surpassing government targets, a strengthened tourism industry with more than 5 million international visitors in 2023 boosts sales as events resume in hotels and event venues.
As restaurant chains expand, FAS Post Manila forecasts sales growth at 12% in 2025 of limited-service restaurants, the largest foodservice category. The top five limited-service restaurants accounted for one-third of total limited-service restaurant sales in 2023.
With 60% of the Philippines’ food produced locally, the country imports to secure supply and provide variety of products. ASEAN, China, India, New Zealand, and Australia benefit from preferential market access and proximity to the Philippines. Canada and Europe compete for premium products but face similar constraints as the U.S
FAS Post Manila reports that U.S. products with good potential in the Philippine hotel, restaurant, and institutional (HRI) sector include chicken, pork, and beef cuts, potato fries, dehydrated potato, fresh apples, oranges, grapes, cherries, strawberries, soups and broths, chocolate, sauces and preparations, seasonings, tomato ketchup, tomato sauces, cheddar, Colby, and curd cheese, sausages, turkey, and lamb.
FAS Post Manila reports that products present in the market which have good sales potential include wheat, dairy products, poultry meat and products, processed fruit and vegetables, pork and pork products, food preparations, beef and beef products, soybeans, condiments and sauces, dextrins, peptones, and proteins, and tree nuts.
