COUNTRY PROFILE
Discover more about the Honduras market including overviews about the retail, food service, and food processing sectors. Events, resources, and more are linked throughout the profile.
$361.8 Million
In 2024 U.S. exports to Honduras increased to US$361.8 million
9.5 Million
was the total population of Honduras in 2024
$9.6 Billion
In 2023, Honduras received US$9.6 billion in family remittances, equivalent to more than 25% of GDP
USDA’s Office of Agricultural Affairs (OAA) in Tegucigalpa hereinafter referred to as “FAS Post Tegucigalpa” reports that the U.S. is Honduras’s main trading partner in total trade. Most U.S. agricultural products have duty-free access to Honduras.
Honduras is the fourth largest export market in Central America for processed food products from the U.S., importing US$336.8 million from the U.S in 2023, a minor loss of 1% from the prior year. In 2024 U.S. exports to Honduras increased 7% to US$361.8 million, a new record high for the market.
Top processed food exports to Honduras in 2024 included:
$2 Billion
estimated total of retail sales of packaged food products in 2024
$8.4 Billion
The grocery retail market in Honduras was valued at $8.4 billion in 2023
$2.8 Billion
estimated growth in sales of packaged food products by 2029
Euromonitor has estimated that the retail sales of packaged food products in Honduras will reach over US$2 billion in 2024. They also forecast the packaged food market to grow to nearly US$2.8 billion by 2029.
FAS Post Tegucigalpa reports that in 2023, the grocery retail market in Honduras grew to $8.4 billion representing a 9% increase from the previous year. The leading channel for grocery retail in Honduras is small local grocers, which saw a notable sales increase of 38% last year. Supermarkets also experienced significant growth, with a rise of 11%.
FAS Post Tegucigalpa reports that five products account for 59% of the value of consumer-oriented products imported worldwide and will be included in the fastest-growing import categories. Pork and pork products, dairy products, soups and other preparations, beer, bakery goods, cereals, and pasta are among the top categories of value-added foods from the U.S
FAS Post Tegucigalpa reports that the foodservice industry in Honduras is shaped by the country’s economic environment and tourism potential. Political and economic instability have dampened investor confidence and affected tourism rates, while inadequate infrastructure, such as limited transportation and unreliable utilities, can pose challenges for high-end hospitality services. The Honduran economy’s heavy reliance on remittances makes it highly vulnerable to changes in U.S. policies.
Honduras’ strategic location, proximity to U.S. markets, and abundant natural resources enhance its appeal as a tourist destination. In 2023, the country welcomed over 2.3 million visitors, a 24% increase from the previous year. The Honduran Institute of Tourism established the U.S. was the largest source of tourists, contributing 47%, followed by El Salvador and Guatemala. A key trend in the hotel sector is the rise of multinational hotel chains, which are meeting the growing demand from both leisure and business travelers
FAS Post Tegucigalpa reports that high value products offer good market opportunities in Honduras, especially ready-made or convenience food, wholesome, and healthy products. A list of favorite imports from the foodservice sector includes pre-cooked potatoes, snacks, frozen or ready-made food, seafood, cheese, vegetable oil, frozen vegetables, condiments and dressings, and margarine.
FAS Post Tegucigalpa reports that the U.S. remains the primary supplier of food processing ingredients to Honduras. U.S, products benefit from shipping proximity as well as a reputation for quality and stable supplies. Almost all food and beverage items from the U.S. can enter the country duty-free. Import tariffs for dairy products were eliminated in 2025.
FAS Post Tegucigalpa predicts that the Honduran food processing sector will grow further, opening prospects for U.S. products to meet the demand of local food and beverage businesses.
FAS Post Tegucigalpa reports that products with strong sales potential include food preparations, soybean meal and oil, pork meat, beverage industry preparations, baked goods, dairy, pet food ingredients, and condiments and sauces.
