Branded Program

The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities

The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities

Double your budget with 50% cost reimbursement on:

  • International web site development
  • Foreign market-compliant packaging and labels
  • Advertising and public relations
  • In-store promotions and product demonstrations
  • Fees for exhibiting at select overseas and domestic trade shows
  • Marketing and point-of-sale materials
  • Freight costs for product samples

Is your company eligible to participate in the Branded Program?

A company headquartered in the U.S.

Midwest or Northeast regions

Meet SBA Guidelines

of a small business

Promote brand name products

with at least 50% U.S. agricultural content by weight

Current Funding

Due to unprecedented demand for funding, applications submitted to the 2024 Branded Program after January 15, 2024 will be placed on a waiting list.  Check with your Branded team for more information. We greatly appreciate your support and enthusiasm for the Food Export Branded Program. Should more funding become available for your application, your company will be notified. We look forward to being part of your export journey.

Learn more about the Branded Program eligibility requirements.

The first step in the application process is to submit a free Pre-Qualification.

Repurposing Expenses – SEO
Repurposing Expenses – Social Media
Branded Program Overview
How the Branded Program Can Help You With International Digital Marketing Efforts

For Current Branded Program Participants

Important Dates

  • Start of 2024 program year – January 1, 2024
  • Deadline to submit contract change requests (End of the 2023 program year) – December 31, 2023
  • Deadline to submit reimbursement claims and corresponding documentation requests and Evaluations – Due February 28, 2024

Branded Program Success Stories

  • Gluten-Free Exports to Canada

    Gluten-Free Exports to Canada

    Follow the story of two brothers from Grand Rapids, Michigan, who turned their struggle with gluten intolerance into a growing business.

    Read their Story

  • PopZUp Popcorn Expands Brand Awareness in Canada

    PopZUp Popcorn Expands Brand Awareness in Canada

    “It’s the Branded Program that puts us in front of these people.” With products already on the shelves in some Canadian retail stores, Popzup is projecting repeat orders from this retailer and further growth within the Canadian market after participating in Food Export’s Branded Program for the first time in 2022.

    Read their Story

  • Food Show PLUS!™ and Focused Trade Mission Participation Leads to Increased Export Sales

    Food Show PLUS!™ and Focused Trade Mission Participation Leads to Increased Export Sales

    Family-owned and operated since 1946, Herr Foods is a producer of snack foods in the retail sector, exporting to over 40 countries. Herr Foods began as a local Pennsylvania potato chip manufacturer, and they now also produce other snack products such as pretzels, kettle chips, corn chips, popcorn, and cheese curls for worldwide distribution.

    Read their Story