Part 2 of a new blog series that features industry segments and explores how to use the Branded Program to its fullest potential. This post is about Food Ingredients.
By: Erin Crowley, Food Export-Midwest International Marketing Program Associate
International sales are more important than ever to grow your business and diversify risk from the U.S. domestic market. Marketing support is essential to grow those international sales. Food Export’s Branded Program recognizes marketing’s essential role and helps make it possible by reimbursing Midwest and Northeast food and agricultural suppliers for 50% of their international marketing expenses.
In this blog series we feature a new industry segment each month and give specific examples per industry segment of how suppliers can utilize the Branded Program to the fullest of its potential.
We reimburse a variety of creative international promotions in the Branded Program, and promotions of food ingredients and additives are no exception. Here are a few popular types of promotions for food ingredients and additives:
Technical Product Information
Product / In-store sampling Events
Tradeshows (in-person and virtual)
Check out these companies who’ve successfully utilized the Branded Program to support their international sales:
In the year of 2020, Mill Haven Foods LLC participated in Food Export – Midwest’s Branded Program. Through utilizing their allocated funding to gain brand awareness in the United Arab Emirates by completing a marketing strategy that included shipping product samples, making label/package modifications, creating/distributing promotional literature, and organizing in-market promotional product displays, the Wisconsin Supplier gained $400,000 in export sales while also gaining 20 new foreign buyer contacts, and 3 new agent relationships. They also are projecting to complete $500,000 in sales over the next twelve months.
In 2020, Missouri Northern Pecan Growers, located in Nevada, Missouri, utilized Food Export – Midwest’s Branded Program. One of the first markets they exported to was Germany in 2013. Since then, they have exported to Canada, the Netherlands, Germany, and Switzerland where they captured up to 30% of their total sales from exports.
“I like the cost share program because, we have to invest in it too, and commit that we are paying a portion…it helps small businesses like ourselves take on and develop those markets affordably” said Joe Wilson, Co-Owner and General Manager of Missouri Northern Pecan Growers. Cheshta Sehgal, FSQ Manager, appreciates that the Branded Program will help cover artwork, labeling, translation, advertising, promotional materials, and marketing costs. Because of their increased sales they have hired on 3 additional employees.
How Can We Help?
Are you promoting Food Ingredients & Additives in foreign markets? If so we’d love to work with you! Get started today with a Branded Program pre-qualification here.
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