Focused Trade Mission to Hong Kong for Retail Products

Focused Trade Mission to Hong Kong for Retail Products

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Focused Trade Mission to Hong Kong for Retail Products

DateLocation Flyer Wishlist

Aug 15, 2019 - Aug 17, 2019

Hong Kong

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Connect and Drive Sales
Hong Kong is Asia’s culinary capital and 4th largest export market for U.S. consumer-oriented agricultural products. With a dynamic food culture, sophisticated buyers and a world-class logistical infrastructure, Hong Kong is a natural destination to promote high-quality, innovative U.S. food and beverage products. Due to land constraints, local agricultural production in Hong Kong is minimal so Hong Kong depends on imports to meet its food requirements.

For U.S. consumer-oriented exports, Hong Kong ranked 4th in 2016, with exports reaching US$4 billion, growth of 10% from 2016. That is over 95% of the agricultural total. Hong Kong remains the 4th largest consumer food export market from the U.S. Hong Kong is also the 10th largest export market from the U.S. for processed foods totaling US$940 million in 2017, a slight decrease of 1%. 

Within Hong Kong food and beverage imports, consumer interest in healthy lifestyle products continues to grow. Innovative products that offer sustainable production and nutritional value at a reasonable cost with convenient preparation are in demand. Busy schedules and dual income families are driving the search for ready-to-cook and frozen options for home preparation and premium, healthy options in food service outlets. Consumers are increasingly interested in food’s provenance and production background both at retail and restaurant levels and consider these aspects when making purchasing decisions.

Early Registration Deadline: April 26, 2019 - $400 
Registration Deadline: May 20, 2019 - $600

Visit Two Markets At Once! Register for Two Back-to-Back Missions and Save!

Register for the Focused Trade Mission to China for Retail Products
Register by the early deadline and receive each mission for only $325. After the early deadline, receive each mission for only $525.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service  
  • Retail store tour
  • Product table top showcase and trade reception
  • Interpreter
  • Translation of up to 2 pages of materials to local language
  • Inclusion in Trade Mission brochure containing your company profile, contact details and products lines
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads and follow-up letter

Thursday, August 15
Afternoon Retail tour

Friday, August 16
Market Briefing
One-on-one meetings
Possible reception

Saturday, August 17
Optional- Hong Kong Food Expo

Sunday, August 18
Optional- Hong Kong Food Expo   

Top U.S. exports of processed food products to Hong Kong in 2017 included:

  • Food preparations
  • Prepared/preserved meats
  • Beer and wine
  • Prepared/preserved seafood
  • Dog and cat food
  • Processed vegetables and pulses
  • Snack foods
  • Chocolate and confectionery
  • Non-alcoholic beverages.

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Get insight into the Hong Kong market for exports with In-Market Representative, Vani Wong's assessment on trends, how to be successful and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Increasing Export Sales from Michigan to Hong Kong
In July of 2015, Trueline Foods of Grand Rapids, Michigan, attended the Focused Trade Mission to Hong Kong for Retail and Food Service Products. The mission was organized by Food Export – Midwest and coordinated by Jamie Zmitko-Somers, International Marketing Program Manager at the Michigan Department of Agriculture and Rural Development. 

Focused Trade Missions are designed to immerse U.S. suppliers into export markets by taking them to markets that show potential for their products to thrive. The services offered at the Focused Trade Mission to Hong Kong included one-on-one meetings with buyers, a chef demo and product showcase, and retail and food service facility tours. During the event, Trueline Foods made one new agent relationship which resulted in $5,000 in sales of cooking oil products since the mission.

Trueline Foods is also a participant in other Food Export – Midwest programs.  The company uses the Branded Program for 50% reimbursement on international marketing expenses.  This allowed them to receive 50% reimbursement on travel expenses to the missions in Hong Kong, making it easier to attend.  Trueline Foods also plans to exhibit at the Natural & Organic Products Expo in Hong Kong in August of 2016 to further develop the relationship with the buyer in Hong Kong as well as meet with additional buyers from the region.  They will use Branded Program for 50% reimbursement on booth fees and travel expenses to the show.

Furthermore, Nancy Tuohy, Vice President of Trueline Foods, also utilizes Food Export – Midwest’s Export Advisor Program for further assistance on her export endeavors.  Through the program, Nancy works one-on-one with Export Advisor Gary Winget for assistance with market research.  According to Tuohy, “Gary has provided me with very effective market research reports which helped me to identify top markets for my products.  He helped me understand which are markets currently importing edible cooking oils from the United States and which project to be growth markets in the years to come.”

Trueline Foods located in Michigan, is a fast-growing food exporter in the Great Lakes Region. They are a one-stop source for quality-made American foods from the Great Lakes Region and beyond. For more information about the company and their products visit:

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

Special Promotion for Focused Trade Mission Participants

Make the most of your travel to the region and utilize Rep Finder for only $300 to connect with buyers in nearby markets, for example: Taiwan. Our In-Market Representative will facilitate meetings with a select group of targeted importers. Register Today!


View Calendar

Natural & Organic Products Europe
April 22-23, 2018
London, United Kingdom

June 12-14, 2018
Nuremberg, Germany

EXPHORE - Expo Hoteles y Restaurantes
June 23-14, 2018
Belen, Costa Rica

June 27-30, 2018
Taipei, Taiwan

View Calendar

Export Intelligence Video Series - Meeting Foreign Buyers

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