Food Show PLUS!™

Boost your international tradeshow ROI

Give Your Tradeshow Presence a Competitive Advantage

Food Show PLUS!™ can enhance your international tradeshow results with introductions to qualified buyers, in-market briefings, on-site assistance, self-guided retail tours and post-show lead qualifications.

Getting More from Your Food Show PLUS!™ Investment

Did you know that expenses for exhibiting at an international tradeshow may qualify for reimbursement through the Branded Program? Or that by participating in a Focused Trade Mission before or after Food Show PLUS!™ in the same international market you can save on travel costs?

By leveraging the buyer relationships and local market expertise of our In-Market Representatives, you will gain a competitive edge over other exhibitors – resulting in getting more qualified leads from serious buyers.

Services Provided

Food Show PLUS!™ provides the right resources to help you with targeted market knowledge and access to international buyers. Resources available vary depending on the region and tradeshow.

  • Introductions to Qualified Buyers
  • Retail Tour
  • Target Invitations to Buyers
  • On-site Assistance from IMRs
  • Market Briefing
  • Post-Show Lead Qualifications
  • Easy Online Registration
  • Activity Coordinator to Support the Event
  • Interpreter During Show Hours*
  • Material Translation to Local Language*
  • Store Checks*
  • Follow-up Assistance*

*Service available only at specific tradeshows, see tradeshow listing for details. Additional fees apply.

Optional Booth Space Package

Shared booth space options are available at select international tradeshows at an additional charge. Please see the individual tradeshow event page for details and availability.

Meeting Foreign Buyers
  • Food Show PLUS! at Saudi Horeca
    Food Show Plus!
    Nov 22–Nov 24, 2022
    Food Show PLUS! at Saudi Horeca
    Riyadh, Saudi Arabia
    Open
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  • Add-on Services for the USDA Trade Mission to Spain and Portugal
    Food Show Plus!
    Nov 29–Dec 02, 2022
    Add-on Services for the USDA Trade Mission to Spain and Portugal
    Spain & Portugal
    Open
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  • Food Show PLUS! at SIAL China 2022
    Food Show Plus!
    Dec 07–Dec 09, 2022
    Food Show PLUS! at SIAL China 2022
    Shanghai, China
    Open
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  • Food Show PLUS! at Food and Hotel Vietnam
    Food Show Plus!
    Dec 07–Dec 09, 2022
    Food Show PLUS! at Food and Hotel Vietnam
    Ho Chi Minh City, Vietnam
    Open
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  • Food Show PLUS! at Super Market Trade Show (SMTS) 2023
    Food Show Plus!
    Feb 15–Feb 17, 2023
    Food Show PLUS! at Super Market Trade Show (SMTS) 2023
    Tokyo, Japan
    Early
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  • Food Show PLUS! at Gulfood 2023
    Food Show Plus!
    Feb 20–Feb 24, 2023
    Food Show PLUS! at Gulfood 2023
    Dubai, UAE
    Open
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  • Food Show PLUS! at Expo ANTAD & Alimentaria 2023
    Food Show Plus!
    Mar 07–Mar 09, 2023
    Food Show PLUS! at Expo ANTAD & Alimentaria 2023
    Guadalajara, Mexico
    Early
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  • Food Show PLUS! at FOODEX Japan 2023
    Food Show Plus!
    Mar 07–Mar 10, 2023
    Food Show PLUS! at FOODEX Japan 2023
    Tokyo, Japan
    Early
    Save
  • Feed Show PLUS! at VIV Asia
    Food Show Plus!
    Mar 08–Mar 10, 2023
    Feed Show PLUS! at VIV Asia
    Bangkok, Thailand
    Early
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