Food Show PLUS!™

Boost your international tradeshow ROI

Give Your Tradeshow Presence a Competitive Advantage

Food Show PLUS!™ can enhance your international tradeshow results with introductions to qualified buyers, in-market briefings, on-site assistance, self-guided retail tours and post-show lead qualifications.

Getting More from Your Food Show PLUS!™ Investment

Did you know that expenses for exhibiting at an international tradeshow may qualify for reimbursement through the Branded Program? Or that by participating in a Focused Trade Mission before or after Food Show PLUS!™ in the same international market you can save on travel costs?

By leveraging the buyer relationships and local market expertise of our In-Market Representatives, you will gain a competitive edge over other exhibitors – resulting in getting more qualified leads from serious buyers.

Services Provided

Food Show PLUS!™ provides the right resources to help you with targeted market knowledge and access to international buyers. Resources available vary depending on the region and tradeshow.

  • Introductions to Qualified Buyers
  • Retail Tour
  • Target Invitations to Buyers
  • On-site Assistance from IMRs
  • Market Briefing
  • Post-Show Lead Qualifications
  • Easy Online Registration
  • Activity Coordinator to Support the Event
  • Interpreter During Show Hours*
  • Material Translation to Local Language*
  • Store Checks*
  • Follow-up Assistance*

*Service available only at specific tradeshows, see tradeshow listing for details. Additional fees apply.

Optional Booth Space Package

Shared booth space options are available at select international tradeshows at an additional charge. Please see the individual tradeshow event page for details and availability.


All events are subject to approval of the USDA Market Access Program funding.

Meeting Foreign Buyers