Saudi Arabia Country Profile

Market Overview:

Euromonitor reports that the Saudi economy will see little growth in 2016. Growth in real Gross Domestic Product (real GDP) averaged more than 5% per year in 2010-2015 but the fall in oil prices has led to a sharp slowdown. Real GDP grew by just 1% in 2016, after gains of 3.5% in 2015. GDP growth is forecast at 1.4% for 2017. Economic performance is limited after public expenditure has been slashed by around 13%. Higher output from refineries will allow the oil sector to expand modestly but exports continue to fall. The construction, electricity, gas and water sectors are also contracting, while activity in the manufacturing and financial services is decelerating. Growth of real GDP will rise to about 3.5% per year by 2020 as oil prices strengthen.

The real value of private final consumption rose by 6.4% in 2015 but gains of just 1.9% were forecast for 2016. Riyadh’s recent decision to cancel bonus payments and cap overtime payments and annual leave for state employers is a serious blow to consumers since nearly two-thirds of Saudis are employed in the public sector.

Over the past several years the government has launched thousands of projects totaling nearly US$1.4 trillion. Not surprisingly, the administrative and technical capacities of both government agencies and the private sector have been stretched to the limit and beyond. There are no published figures for the number of unfinished projects, but that is one of the main complaints of analysts trying to assess the pace of implementation of government plans.

Despite its past impressive economic performance, Saudi Arabia faces serious economic challenges in the longer term. They include high levels of unemployment, a mounting fiscal deficit and a fast-growing population. Some 60% of the indigenous population is less than 20 years old, and 70% is under 30 years old. Unemployment is the highest among Saudis in their twenties. Government figures suggest that approximately 175,000 new jobs are being created each year but the number of new job entrants (which is almost exclusively male) is close to twice that figure. Growth in the non-oil sector fell to less than 0.1% in 2016.

Saudi Arabia’s population is growing at a brisk pace. The total number of inhabitants was 32.1 million in 2016 – an increase of 10.8 million since 2000. By 2030, the country will be home to 39.1 million – more than four times the total for 1980. Although the population is still relatively young, an ageing process is underway. Median age was 28.8 years in 2016, up from 22.2 years in 2000. Fertility has also fallen but from an exceptionally high rate.  Fertility stood at 2.7 births per female in 2016. Fertility will fall to 2.2 births per female in 2030 – just above the replacement level. The government’s pro-natalist policies and the persistent rise in the number of women of childbearing age (15-49 years) will ensure that population continues to grow for a number of years.

In 2016, U.S. exports of agricultural products grew 11% US$1.4 billion. That equates to 47% of the GCC-6 total up 4% from 2015. U.S. Exports of consumer ready products to Saudi Arabia decreased 11% to US$507.8 million in 2016. The country now ranks as the 18th largest export market of consumer ready foods from the U.S. The Kingdom is an active importer of U.S. processed foods as well, bringing in some US$466.7million in 2016, although a drop of 12%. Top U.S. processed food exported to Saudi Arabia in 2016 included processed/prepared dairy products, fats and oils, snack foods, condiments and sauces, processed vegetables and pulses, food preparations and chocolate and confectionery and spices.

USDA’s Office of Agricultural Affairs, OAA, in Riyadh, hereinafter referred to as “Post” reports that Saudi Arabia is the largest importer of food and agricultural products of the Gulf Cooperation Council (GCC) countries, with a total population twice that of the combined population of the five other GCC states (UAE, Kuwait, Qatar, Oman and Bahrain). This, in addition the continued growth in in Saudi Arabia’s economy in the past decade which boosted GDP per capita income on Purchasing Power Parity (PPP) basis to US$54,100 in 2016, will fuel demand for food imports since  Saudi Arabia relies on foreign suppliers to satisfy about 80% of its food consumption needs. The high per capita income, changing lifestyle and diets in Saudi Arabia are expected to boost the demand for high quality food products.  

Advantages for U.S. food exporters include the products are generally viewed as meeting high quality standards compared to those produced locally or imports from other countries. Although U.S. food products command higher price margins compared to imports from Asia and Arab countries, demand for U.S. food products in the Saudi market has been increasing in the past few years. The Saudi Riyal (SR) is pegged to the U.S. dollar at the rate of US$1 to 3.75 SR. High per capita income and purchasing power help increase demand for relatively expensive imports. Hypermarkets have become popular destinations for shopping as well as family outings Ready-to-eat meals, fast-food and take-away foods are becoming increasingly popular with the young Saudi population.  

The Saudi market, like most countries in the region is not without constraints. Price competitiveness of local products and imports from Arab and Asian countries has impacted U.S. market share. Freight costs from the U.S. are higher than those from Europe and Asia and local importers prefer to initiate import activity with small quantities. Saudi Arabia also maintains a two dates labeling system (production and expiration). High markups, listing and other fees that major retailers charge significantly increase the cost of launching new products in the Saudi market. Some food retailers require to get reimbursed for expired products they sell in their outlets. 

There are also negative attitude towards foods containing or made from biotech products. Livestock and poultry meat exported to Saudi Arabia must be Halal certified. Poultry meat must come from poultry fed on 100% animal protein, a requirement that many U.S. suppliers are not able to meet. Consumption of American fast food is blamed by domestic newspapers for rampant obesity and increased incidences of cardio-vascular disease, diabetes, and hypertension among young Saudis.

Retail Sector:

Euromonitor has estimated 2016 retail sales in the Saudi packaged food market to be US$19.1 billion. That represents an increase of 41.3% and nearly US$5.6 billion from 2012.  They also forecast sales of packaged food in the Saudi market to reach nearly US$28.8 billion by 2021, an increase of nearly US$8 billion and 39%. High growth items in the forecast include baby food, breakfast cereals, dairy products, ice cream and frozen dessert, sweet biscuits snack bars and fruit snacks, processed meat and seafood, confectionery and baked goods.  

Saudi food retailers carry a wide range of food products, from domestically processed foods to imported upscale specialty and organic food products. The fast growth of retail food outlets in Saudi Arabia provides an excellent opportunity for U.S. suppliers of consumer products to expand their exports throughout the Kingdom. 

Euromonitor reports that Saudi grocery retailers recorded current value growth of 6% in 2016, a slowdown from the 9% current value compound annual growth rate (CAGR) witnessed over the 2012-2016 review period. The labor shortage following the drive to discourage companies from employing migrant workers in preference to Saudi nationals prevented higher growth in the channel in 2016. This brunt of this situation was largely borne by independent small grocers. Nevertheless, modern grocery retailers channels such as hypermarkets, supermarkets and chained forecourts, helped to sustain strong growth through new store openings, continuous sales promotions and the offer of a wider variety of products.

Panda Retail Co. continued to expand rapidly by increasing the number of hypermarkets in its chain to 63, while the number of supermarkets in its chain increased from 151 in 2015 to 160 outlets in 2016. However, the company’s rapid expansion of outlets for its convenience stores chain Pandati proved detrimental to the company’s interests towards the end of the review period. Panda Retail Co launched the brand in 2013 with 23 stores, with this number increasing to 155 and then 282 outlets in 2014 and 2015. Nonetheless, such rapid expansion of stores without gaining sufficient experience in the area of convenience stores and the higher operations costs brought about by such a high number of stores saw the company close 100 outlets across the Kingdom in 2016 to finish the review period with 182 Pandati outlets.

Grocery products continued to account for a higher proportion of value sales in hypermarkets than non-grocery products in 2016, with a 77%-24% split recorded in the channel. Supermarkets also saw a further increase in the value share of grocery products in 2016, with the split in this channel even wider at 92%-8%.  Although leading grocery retailers continue to add wider ranges of non-grocery products to their selections due to growing demand, non-grocery specialists such as apparel and footwear specialist retailers and electronics and appliance specialist retailers have a strong presence in the country and enjoy strong customer loyalty; therefore, the preference of middle-income and more affluent consumers is often to purchase such products from these specialist retailers rather than grocery retailers. Lower-income consumers, meanwhile, often prefer to rely on grocery retailers as one-stop shops to satisfy their entire household and apparel needs.

Hypermarkets continued to grow in 2016 as the channel remained virtually immune from the impact of the push for companies to employ more Saudi nationals rather than migrant workers, despite players in the channel such as HyperPanda and Danube hiring Saudi women as cashiers in a number of their stores. In turn, these retailers continued to record moderately expansion in the number of retail outlets they operate, as well as offering a wider variety of products and continuous sales promotions. As mentioned Panda Retail Co. increased the number of hypermarkets in its HyperPanda chain to 63 in 2016, up from 60 in 2015, whilst Danube and Lulu Hypermarket also expanded their chains by adding new outlets.  

On the other hand, leading supermarket chains such Farm Superstores also continued with their expansion programs, increasing the number of stores they operate from 56 in 2015 to 61 in 2016. These channels provide an important platform for manufacturers of various types of products to make use of discount sales and other promotional activities in order to continue attracting large numbers of consumers seeking high-quality brands at affordable prices.

The leading grocery retailers in Saudi Arabia are generally those which focus on effective pricing strategies, for instance by conducting price promotions which offer customers greater value for money. Saudi consumers are often quite price-sensitive when it comes to groceries, especially given the unprecedented increases seen in the prices charged for various fresh grocery items during the review period. In addition to the recent decreases seen in disposable incomes connected to the government’s austerity measures in 2016, which included wage cuts amidst the rising prices of food and other essential goods. Therefore, Saudi consumers increasingly prefer retailers which offer them the opportunity to make savings in this area.

For this reason, retailers such as Panda Retail Co, Farm Superstores and Abdullah Al-Othaim Markets remain popular amongst the masses. However, some high-end grocery retail brands such as Danube, Manuel and Carrefour are popular among the higher-income echelons of Saudi society as well as Western expatriates, many of whom are looking to buy international brands and products. These retailers stock a wider variety of premium products in various categories such as cheese and other dairy, and they offer imported fresh produce as well as the home care brands that these high-end consumers demand.

Hypermarkets and supermarkets are set to register the strongest growth rates in grocery retailers during the forecast period, with respective value CAGRs of 6% and 5% expected at constant 2016 prices. The current trend of reducing the amount of time spent grocery shopping as lifestyles become busier is expected to gather pace during the forecast period. In addition, families in Saudi Arabia are expected to look to hypermarkets and supermarkets for wider varieties of products at affordable prices in a bid to save money and meet their household budgets as the retailers present in each of these channels regularly launch promotions and discounts on bulk items to encourage consumers to shop in their outlets.

Post advises that the key to establishing a successful and growing business in Saudi Arabia is for U.S. supplier to get connected with a reputable Saudi food product importer. The U.S. exporter should look for partner with a knowledgeable and reliable domestic importer who knows how the Saudi retail food sector operates. The prospective importer should have a professional sales team and strong distribution network Kingdom-wide or at least in the major Saudi cities, particularly in Riyadh, Jeddah, Makkah, Medina, Dammam, Taif and Al-Khobar, where the bulk of the hypermarkets and supermarkets is concentrated.

Most food importers in Saudi Arabia specialize in certain products, while some may deal with dry foods or import frozen and chilled food products, others handle fresh fruit and vegetables. It is very rare to find one company that imports all food categories.  Some major hypermarkets and supermarkets import limited quantities of dry, frozen and chilled meat and fruit and vegetables. Some importers will deal with a new-to-market product only if it has a good potential could import the product under their own brand names, or be exclusive agents. They may also ask for the exporters’ commitment not to deal with competitor importers in their geographical regions.

Post advises that commitment to the market and the business partner are imperative for long term success. They recommend to exhibit at regional shows; indicating it is vital that prospective U.S. retail food products exporters consider exhibiting at regional food shows, particularly the Gulfood Show, which is held in Dubai annually. The Gulfood is the most important trade event for Saudi agribusiness, where more than 4,500 Saudi companies attend the show each year. Other regional food shows that attract a significant number of Saudi food buyers include Anuga in Cologne, Germany and SIAL in Paris.  

They also add that a visit to Saudi Arabia will enable U.S. exporters to meet one-on-one with key potential importers to introduce your products to the Saudi importer and discuss potential business deals. They feel the visit should assist the U.S. exporters to see for themselves the importers distribution network, evaluate product lines and provides the opportunity to size up potential importers as to whether or not they are good fit. Over all, the face-to-face meetings should help build trust and confidence.

Best Product Prospects:

High value added U.S. food exports with good potential include potato chips and savory snacks, mayonnaise, tomato ketchup, sauces, beverage ingredients non-alcoholic beer, tree nuts, dairy products, red meats, fresh apples and pears, processed fruits and vegetables, jams and jellies, fruits and vegetable juices, honey, sweet pastry and biscuits, dietetic foods, snack foods, poultry meat, fresh fruit, processed fruit and, vegetables and organic foods.

Food Service Sector:

Post reports that the institutional food service sector in Saudi Arabia is expected to have  strong growth in the next five years. The new Saudi government strategy, Vision 2030, aimed at diversifying the country’s economy away from dependence on oil revenues from current 70% to 31% in a 15 year period. The plan envisages increasing the number of annual foreign Umrah pilgrims from the current 8 million to 15 million by the end of 2020 and to 30 million by 2030. The Saudi government has already planned to significantly increase the number of Hajj pilgrims to Makkah as well as foreign visitors to the country’s historic landmarks in the next few years. The huge increase in the number of foreign pilgrims and tourists is expected to drastically increase demand by hotels, restaurants and institutional services for imported food products in the coming years.

The most recent data available from the Saudi Commission for Tourism and Antiquities’ (SCTA) puts the total revenue generated from sales of food and beverages by consumer food service (restaurants and cafés) at more than US$14.9 billion. In 2012, the total number of restaurants and cafés were estimated at 24,738 units and 5,355 units, respectively. The total value of food ingredients purchased by food service establishments in 2012 was estimated at US$6.2 billion, up from US$4.9 billion in 2010. The SCTA food purchase figures do not differentiate among various restaurants by types such as fast food, fine dining or casual dining. It also groups cafés, coffee shops, street stalls and kiosks all under one category. By the middle of 2016 SCTA had not yet issued statistics for years 2013 to 2015.

The institutional food sector in Saudi Arabia offers services to schools, worker camps, company cafeterias, hospitals, universities, Hajj catering, military troops, prisons, airline catering, and special events. There is no official government data on the value of the institutional food service market in Saudi Arabia. However, experts from major catering companies interviewed for this report estimate the annual value of the market to be about US$5 billion. This subsector serves several millions of meals a day and relies mostly on imports to meet its huge demand for institutional food products.

According to SCTA data, the hotel accommodation sector generated about US$5.5 billion in total revenues in 2012. Of the 2012 total accommodation revenues, about 92% was generated from hotel rooms, furnished apartments and villa rents, while the revenue from sales of food products accounted for about US$213 million or about 4% of the total revenues. In 2014, the number of hotel rooms available for rent was estimated at 299,500 units. This number is forecast to reach 401,360 by 2020 with an estimated total investment of US$38.4 billion, an increase of more than 100,000 rooms compared to 2012.

Saudi Arabia is among the most visited countries in the Middle East, though it is not designated as a tourist destination and does not issue tourist visas. In 2014, about 19 million visitors entered the Kingdom for various reasons, including religious, family visits and business purposes. This represents an increase of 9% over the number of visitors in 2011. In 2014, Hajj and Umrah pilgrims to Makkah accounted for about 50% of the visitors, followed by family visits and business visits. The visitors spent an estimated total of $18 billion during their stay in the country.

Saudi Arabia relies heavily on imports to satisfy the hotel restaurant and institutional (HRI) sector needs, with more than 80% of the sector’s food requirements coming from outside the Kingdom. The sector has a full self-sufficiency in only two products, fresh milk and table eggs. The self-sufficiency level for poultry meat is estimated at 46% and for vegetables is about 85%. The latest available trade data shows that Saudi Arabia imported US$19 billion worth of food and agricultural products in 2014, a decline of about 5% from imports in 2013. In 2014, consumer-oriented food products accounted for about 48% of the total Saudi food and agricultural products imports and reached about US$9.1 billion.

Post reports that the boom in the Saudi hospitality sector has attracted many internationally known hotel chains to enter the Saudi market for the first time or engage in expansion projects in major Saudi cities. The new hotels that recently entered the Saudi hospitality industry include, Dusit Thani, Shangri La, JW Marriott Hotel, Radisson Blu, Courtyard by Marriott, Double Tree by Hilton, Hilton Garden Inn, Swiss-Belhotel, Aloft, Centro, Adagio, Fraser Suites, HIEX, Tulip Inn, Park Inn Hotel and Residence, Best Western, Premier Inn, Yotel, Centro, Citymax Hotels, Kingsgate, ibis and Super 8.

Some of these hotels have already started operating in major cities of the Kingdom while others are scheduled to open in the next couple of years. Other major brands are already in the market, such as Sofitel, Novotel; Four Points by Sheraton, Hilton, Intercontinental, Marriott, Golden Tulip, Crown Plaza, Holiday Inn and Hyatt are engaged in huge expansion plans. The world’s largest Holiday Inn with 5,154 rooms across five towers will be fully operational in Makkah by 2018. The hotel put in operation about 1,650 rooms which are located in two towers at the end of 2015. It is worth mentioning that foreign hotel companies are not allowed to own properties in Saudi Arabia and their operations are limited to franchises and management contracts.

The latest available data from the SCTA shows impressive growth in revenues of restaurants and cafés over the past few years. The total food sales in restaurants and cafés increased from US$7.21 billion in 2006 to US$12.1 billion in 2012. During this period, the subsector use of food ingredients increased by more than 110% from US$2.93 billion in 2006 to US$6.18 billion in 2012. The subsector is a major user of imported food products such as poultry meat, red meat, cheese, French fries, processed fruit, vegetable, mayonnaise, ketchup, sauces, cooking oil and rice. The total number of restaurants increased by 9% from 22,649 outlets in 2006 to 24,738 outlets in 2012.

The number of specialized café and coffee shops in Saudi Arabia has been rapidly growing over the past few years. According to SCTA, the number of café outlets increased from 1,953 outlets in 2006 to 5,355 outlets in 2012 and generated total revenues of US$1.4 billion that year, compared to US$347 million revenues generated in 2006. It is projected that revenues from this subsector will exceed US$2 billion by 2020.  Cafés and upscale coffee shops are increasingly becoming preferred places for young Saudis to meet and socialize with friends. Major coffee chains such as Starbucks, Costa Coffee, Seattle’s Best, Mochachino, Dr. Café (local brand), Tim Hortons, Coffee Bean & Tea Leaf, Caribou Coffee, and Second Cup are widely available in major cities of the Kingdom.

American fast food chains continue to dominate the upscale fast food restaurant market in the Kingdom. U.S. fast food chains such as KFC, McDonald’s, Pizza Hut, Burger King, Hardee’s, Subway, Little Caesar’s Pizza, Pizza Inn and Domino's Pizza.  Other local chains such as Herfy, Al-Beck, Shawaya House, Taza, Dajen, and Kudo are gaining popularity and continue to expand in major urban areas. All of the American fast food chains and some local outlets such as Kudu, and Herfy import significant amounts of food requirements directly from the United States. It is estimated that overall about 80% of the food products used by the domestic HRI sector come from imports.

Other countries competing in the Saudi fast food market include the United Kingdom with Wimpy's burgers, the Philippines with Jollibee, Italy with Sbarro pizza and pasta restaurants and Switzerland with Movenpick ice cream. These chains have a limited number of outlets each. It should be noted that foreign restaurants (fast food and casual), coffee shops and cafés companies are not allowed to own outlets in Saudi Arabia and they are 100% owned and operated by the local franchisees. The franchisors roles are limited to collecting franchise fees, supplying or recommending approved suppliers and providing other operational supports as needed.

In an effort to attract more customers and increase sales, many fast food chains have opened stores in new areas to capitalize on the growing number of shopping centers and malls. Others have expanded sales via drive-thru service. Some fast food outlets introduced modifications to their menus to reflect local tastes (McArabia Grilled Chicken by McDonald's- a pita bread sandwich), home and office delivery, regular promotions, free give-away items and building playing areas for children. Local fast foods franchises such as Kudu, Herfy, Al Baik, Tazaj and Dajen appeal to Saudi nationals and have become strong competitors to their U.S. counterparts. For sweet products and ice cream outlets, the United States continues to dominate with the presence of Dunkin Donut, Baskin Robbins, Cheesecake Factory, Haagen Dazs, Krispy Kreme, Cinnabon and TCBY.

The catering or institutional food sector in Saudi Arabia offers services to schools, workers camps, company cafeterias, hospitals, universities, Hajj catering, military, prisons, airline catering, and special events. There is no official government data on the value of the institutional food service market in Saudi Arabia. However, experts from major catering companies interviewed by Euromonitor estimate the annual value of the market to be about US$5 billion. This subsector serves several millions of meals a day and relies mostly on imports to meet its huge demand for institutional food products. The demand for institutional-sized food products by the catering subsector has been increasing significantly annually as the subsector feeds several millions customers every day.    

U.S. faces fierce competition in the Saudi food import market from major suppliers such as Brazil, India, Netherlands, China, Thailand, Turkey, France, Belgium, New Zealand, other European Union (EU) countries. The catering and restaurant subsectors are very price sensitive, due to the stiff completion that prevails in the market. Catering companies and fast food chains compete on both price and quality. They seek suppliers that provide good quality products at the most competitive prices.

Best Product Prospects:

The Saudi HRI sector is constantly seeking suppliers for high quality and competitively priced high value and intermediate food products. Products of interest include processed fruits and vegetables, french fries, beverages, beef, poultry meat (whole birds and chicken parts), rice, snack foods, sauces, mayonnaise, cereals, condiments, jams, salad dressings, gravies, chips, dried beans, peas, soups, diet foods, seasonings, cooking oil and nuts particularly almonds and pistachios. There is a growing demand for dietary and health food, particularly by catering companies that serve meals for upscale institutions and hospitals.  

Food-Processing Sector:

Post had reported that the Saudi food processing sector has been rapidly growing in the past decade, thanks to help from various types of government subsidies to food processing companies, rising per capita income, and major demographic and socio-economic changes. These factors have led to a large increase in the number of Saudi food processing facilities, from 460 firms in 2002 to 732 firms in 2012. Attractive investment conditions have lured some multinational corporations into entering the Saudi market and establishing production facilities. Most Saudi food manufacturers depend on imports to secure their needs of food ingredients and raw materials. In 2014, Saudi Arabia imported about US$4.5 billion worth of food ingredients and bulk commodities for further processing. U.S. suppliers provided about 10% of these food processing products. Saudi Arabia exports a significant part of its processed food production, estimated at US$2.9 billion in 2014.   

The rapid growth in the food processing sector has prompted several international companies to invest and engage in joint ventures with Saudi companies, enter into licensing agreements with local manufacturers, or takeover of existing Saudi food processing companies. Recent examples include companies such as Mars Inc., Mondelez International, Delmonte, Frito-Lay, Heinz, Danone Ltd., Arla Foods Amba, Fonterra’s, United Biscuits (U.K.) Limited, Coro Foods, and the Lactalis Group.

Locally produced food products are considered of good quality and are competitively priced. There is a wide range of products currently produced locally such as dairy products, processed meat and poultry products, bread and bakery products, canned and frozen vegetables, canned fruits and jams, fruit juices, sugar, snack foods and crackers, peanut butter, spices, tomato paste and sauces, ketchup, cookies, pasta, honey, tea, cooking oil, butter, mayonnaise, and breakfast cereals. The various government supports have enabled local food processors to improve production technology and compete with international food suppliers in terms of both price and quality. Many local producers are validating their food quality claims through obtaining ISO certifications and developing their own HACCP programs (food safety management system).

Saudi processed food product exports have been steadily growing in recent years. According to official data, Saudi Arabia exported about US$2.9 billion worth of processed food products and beverages in 2014, an increase of about 23% compared to exports in 2010. Saudi food and beverage products are exported duty free to the five GCC countries (Kuwait, Oman, Qatar, Bahrain, and the United Arab Emirates) which give them competitive advantage over imports from other countries.  Significant quantities of Saudi processed foods are exported to other Middle Eastern and African countries, Asia, Europe and even to North Americas.

In general, the Saudi imported food ingredients market is very price sensitive due to the stiff competition among supplying countries. Local food processors seek suppliers that provide good quality products at the most competitive prices. As in the case of food service, the U.S. faces fierce competition in this sector from major suppliers, such as Brazil, India, Netherlands, China, Thailand, Egypt, France, Belgium, New Zealand, other European Union (EU) and Asian countries.

Best Product Prospects:

Post reports that the following products have good sales potential in the Saudi food processing sector. The list includes poultry meat, beef, skimmed milk powder, full cream milk powder, cheese, butter, milk protein concentrate, anhydrous milk fat (AMF) and butter oil,  as well as whey powder, whey permeate powder, margarine, vegetable oil, vegetable fat, grape leaves, spices, fruit pie fillings, seasonings, shortenings, sauces, chocolates, cooking oil, vegetables and dehydrated chicken powder.

Other products with good potential include jam ingredients, tree nuts, tomato paste,  legumes, pulses, French fries, wheat, rice, beverage ingredients, bakery and pastry ingredients, juice concentrates, ice cream ingredients, chili sauce and specialized flours, sorbitol liquid, various syrups, wheat starch, wheat gluten, corn starch, potato starch, corn grits, rice flour, soya flour, soya protein, soya lecithin liquid and powder, semolina, cocoa powder, cocoa  butter, gums, egg powder, food additives including coloring matters, favors and stabilizers, and other food snack food ingredients.

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