banner image

Buyers Missions

2026 Specialty Food Buyers Mission at Winter Fancy Faire

Registration Closed Request Information
Event Date
January 10—12, 2026
Location
San Diego, California
Registration Deadline
Nov 27, 2025
Registration Price
$250

Food Export Buyers Missions are Unique, Curated Experiences that Maximize Your Time and Investment

In partnership with the Specialty Food Association (SFA), Food Export will be conducting a Specialty Food Buyers Mission at the Winter FancyFaire!

The first industry event of the year for specialty food, SFA’s reimagined Winter FancyFaire brings together tastemakers from retail, distribution, and foodservice to set the tone for the year ahead. This event will offer proven models for brand-buyer connections alongside opportunities for networking and sampling, community events, and local immersion. Be there as the specialty food community kickstarts the annual trends cycle by unveiling key consumer insights, industry projections, and more.

This Specialty Food Buyers Mission is a great low-cost opportunity to meet one-on-one with pre-qualified buyers from around the globe who have expressed interest in specialty and gourmet products from the United States.

Register early as meeting slots are scheduled on a first-come, first-served basis.

In Partnership With:

Specialty Food Association

All suppliers who wish to participate in this Buyers Mission must be a member of the Specialty Food Association. Click here for information on SFA Membership. For any questions, please reach out to your Liaison.

Inside Winter FancyFaire

Buyer Profiles

  • Brazil
  • Canada (2)
  • Dominican Republic
  • El Salvador
  • Japan
  • Korea (the Republic of)
  • The Netherlands
  • Peru
  • Singapore
  • Taiwan
  • United Arab Emirates (2)
  • United Kingdom of Great Britain and Northern Ireland
  • Vietnam
Download Buyer Profiles

Mission Itinerary

Day 1 (Jan. 10): Full Day of One-on-One Meetings

Day 2 (Jan. 12): Half Day of One-on-One Meetings

Schedule is subject to change.

Products of Interest

This is your opportunity to develop and expand your business with international buyers who have expressed interest in a variety of U.S. products.

  • Beverages
  • Natural & Organic Food Ingredients
  • Gluten-Free Products
  • Meal Replacements
  • Sweet & Savory Snacks
  • Specialty & Gourmet Products

Health and Safety Information

For information about health and safety at this event, please refer to our Health and Safety FAQ page.

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Success Stories

Every year, hundreds of U.S. suppliers
participate in Food Export-Midwest and Food Export-Northeast Buyers Missions to generate new export sales and establish new distributorships.

Read about their latest successes

Export Success

Participants in 2023 Buyers Missions Reported:

783

1st Time Export Sales

1,440

New Distributorships Established

5,164

New Foreign Buyer Introductions

$112 Million

Projected Sales

$164 Million

Actual Sales