Wood Program

Export Wood Products with Confidence

Food Export helps U.S. wood companies reach the right foreign markets and find qualified buyers for their products through a customized approach that maximizes both near and long-term growth.

Overview of Wood Program

U.S. wood products are agricultural goods that can be marketed to various places around the world. The U.S. is a leading exporter of wood products. According to the USDA, there was a total of $9.51 billion in exports of U.S. forest and wood products in 2024. 

Wood is a material of great economic importance: 

  • It is one of the most abundant and versatile natural products.  
  • Unlike other natural resources, for example coal, ores, and petroleum, wood can be sustainably managed as a renewable resource. 
  • Despite technological advancement and competition from other materials like metals, plastics, and cement, wood remains as an essential building material and its serviceability is expanding to new uses.  

Through the USDA Foreign Agricultural Service, Food Export’s Branded Program supports U.S. wood companies’ international marketing efforts by reimbursing 50% of approved international marketing and promotional activities.

For more information on how the Branded Program can support wood companies read the flyers for Market Promotion for Commodity Wood Products & Market Promotion for Value-Added and Retail Wood Products.

Eligible Products

Commodity Products

  • Logs & Timber
  • Wood and Boards
  • Cooperage (Staves, Barrels, Hoops, Chips)
  • Poles/Piles/Posts
  • Flooring
  • Log Homes
  • Windows/Doors/Siding/Fencing/ Decking and Parts
  • Plywood, Chipboard, Particle Board, Veneer, Panels
  • Sawdust, Shavings, Pulp
  • Shingles and Shakes
  • Tools and Parts
  • Molding, Siding
  • Pallets and Skids
  • Boxes, Crates, Drums, Containers

Value-Added & Retail Products

  • Furniture
  • Decorative
  • Sporting Goods (Snowboards, Sleds, Hockey Sticks, Bats, Bows, etc.)
  • Tools
  • Casks, Barrels and Hogsheads
  • Brushes
  • Boxes/Cases (Trunks, Bags, Decorative, and Household)
  • Bread Boards, Cutting/Chopping Boards, Butcher Blocks
  • Tableware and Kitchenware
  • Musical Instruments
  • Stocks and Parts
  • Caskets

Important Dates for the 2025 Branded Program Year

Branded Program Success Stories

  • First-Time Sale to Japan for Wisconsin Made Lip Balm

    First-Time Sale to Japan for Wisconsin Made Lip Balm

    “The Food Export Branded Program has been instrumental in helping our U.S.-based manufacturing business take its first steps into exporting.”

    Read their Story

  • Export Growth in Canada and Australia for Katz Gluten Free

    Export Growth in Canada and Australia for Katz Gluten Free

    The Branded Program gave us the ease of mind knowing we are getting reimbursed for international expenses.

    Read their Story

  • Missouri BBQ Sauce Supplier Lands in Sweden

    Missouri BBQ Sauce Supplier Lands in Sweden

    “The Branded Program has a game changer for us. It gave our small business the chance to reach new customers.” 

    Read their Story