In 2024, Pretzel Pete participated in Food Export-Northeast’s Branded Program to gain brand awareness in Canada, China, and Germany. The supplier used its allocated funds to complete in-store product promotions, product demonstrations, advertising, make package modifications, and exhibit at the ISM trade show. Program participation and these noted promotions helped the Hatboro, Pennsylvania-based supplier gain $2.5 million in sales to these markets. They also project to complete $3.5 million in sales in the next twelve months. As a result of the increased export sales, Pretzel Pete has hired 15 new employees since 2023.
According to Karl Brown, Owner of Pretzel Pete, “The Branded Program has been an invaluable tool for our growth in export markets. It has given us the opportunity to support our importers with real dollars for vital brand building and enhance our profile in these key markets.”
Pretzel Pete, Inc. is a family-owned manufacturer of value-added pretzel products. They have carefully developed their product line to deliver products that go beyond just great taste. They emphasize clean labels, locally sourced ingredients and allergen safe production that results in snacks that customers feel good about indulging in and serving to their family and friends. Pretzel Pete currently exports to 14 countries and continues to grow!
Pretzel Pete has taken part in Food Export programs since 1999 (previously as SB Global) participating in Branded Program, Trade Leads, Online Product Catalog, and has attended Buyers Missions.
