Annamaet Petfoods Inc. was founded in 1986 and began exporting in 1990. For more than 35 years, pet owners have relied on Annamaet to support the health and well-being of their pets while also helping preserve natural resources for future generations. Each of the company’s formulas is based on four decades of nutritional research and hands-on experience with canine athletes.

Although already an experienced exporter, the Pennsylvania-based company began participating in Food Export programs in 2017 to further expand its international reach. Over the past eight years, Annamaet has achieved many milestones, with several notable highlights stemming from participation in the Branded Program.

In 2022, Annamaet used Branded Program funds to promote its products in Czechia, Taiwan, and Germany. Program support helped offset the high costs of robust advertising efforts, product demos, digital marketing campaigns, promotional literature, giveaway items, and technical seminars. As a result, the company reported over $950,000 in sales to those three markets, with projected sales exceeding $1.1 million.

In 2023, Branded Program participation was pivotal in increasing brand awareness in Czechia and Taiwan. Annamaet used its allocated funds for advertising, digital marketing, packaging and labeling, brochures, seminar hosting, trade show expenses, website development, in-store demos, and branded giveaway items. These activities helped the Hatfield, Pennsylvania–based company secure $365,000 in sales to Czechia and $57,000 to Taiwan. They also gained 9 new foreign buyer contacts and established 5 new distributorships.

“Our Food Export Branded Program contacts are always beneficial. They are quick to answer any questions and informative about program rules, etc.,” said Jade Lepore, Operations Manager at Annamaet.

In 2024, the company continued its promotional efforts in Germany, Czechia, and Taiwan, focusing on a mix of digital marketing, product advertising, and in-market promotions. These efforts led to over $3.3 million in sales, with projected sales topping $3.4 million. Annamaet also gained 16 new foreign buyer contacts and added 4 new distributorships.

Annamaet Petfoods Inc. produces premium dry dog and cat foods, treats, and supplements for the pet food and animal feed industries. All products are manufactured in the United States, with no ingredients sourced from tainted suppliers. The company also employs two nutritionists to maintain stringent oversight of its formulations. Today, Annamaet exports to over 150 international markets and remains committed to both pet health and environmental stewardship.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.