Family-Owned Blackwood Pet Food Brings Holistic Pet Nutrition to International Markets 

“Food Export Association of the Midwest has been a tremendous asset to our company, providing experienced, hardworking staff to help guide, answer and fulfill our needs the best possible way. They are always willing to navigate any issues, trying to get the best outcome for us and our partners.”   

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Blackwood Pet Food, LLC is a family-operated company dedicated to producing slow-cooked pet foods that deliver both nutrition and taste for healthier, happier dogs and cats. Founded over four decades ago by the father of current president Matt Golladay, the company follows a slow-cooking approach validated by research from Kansas State University to create holistic nutrition recipes. Every small batch is prepared in the United States with meticulous care to ensure quality, balancing fiber, fat, and protein content in every bite.

Based in Ohio, Blackwood Pet Food has been an active participant in Food Export-Midwest programs since 2012, using the Market Access Program-funded Branded Program for the past 14 years to help offset international marketing expenses and expand global sales.

Two years ago, the company used its Branded Program funding to increase brand awareness in China, Germany, Indonesia, Malaysia, Mexico, South Korea, and Taiwan. Their comprehensive marketing strategy included social media campaigns, participation in international trade shows, the creation of digital and print advertising materials, and promotional giveaways. These efforts resulted in $3.07 million in sales across the six markets, with an additional $5.8 million projected for the following year. The company also gained numerous new international buyer contacts and established both brick-and-mortar and online distributorships.

Matt Golladay, President of BrightPet Nutrition Group, Blackwood Pet Food’s parent company, stated: “The Food Export Association of the Midwest has been a tremendous asset to our company, providing experienced, hardworking staff who help guide us, answer our questions, and support our needs in the best possible way. They are always willing to navigate challenges and ensure the best outcomes for us and our partners.”

Since 2012, Blackwood Pet Food has actively participated in a variety of Food Export programs, including the Branded Program, the Online Product Catalog, and export education webinars.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Branded Program Success

10 Year Program Participant

Benefited from Market Access Program Funding

Share your Success

Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast’s programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.

 

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Ten Years of Export Growth for Connecticut Pet Food Supplier

Since 2015, Chicken Soup for the Pet Lover’s Soul, LLC has leveraged Food Export–Northeast programs to grow its international sales and brand awareness. With support from the Branded Program and Market Builder services, the Connecticut-based pet food supplier has successfully entered markets like South Korea, Panama, and Taiwan—reporting strong sales and projected growth across multiple regions.

Growing Exports for Pennsylvania Pet Food Supplier

Since 2012, Annamaet Petfoods Inc. has leveraged Food Export–Northeast’s Branded Program to grow international sales and brand awareness. With a history of success and a commitment to quality, Annamaet continues to thrive in more than 150 markets worldwide.