Double your budget with 50% cost reimbursement on:

  • International web site development
  • Foreign market-compliant packaging and labels
  • Advertising and public relations
  • In-store promotions and product demonstrations
  • Fees for exhibiting at select overseas and domestic trade shows
  • Marketing and point-of-sale materials
  • Freight costs for product samples

Is your company eligible to participate in the Branded Program?

A company headquartered in the U.S.
Midwest or Northeast regions
Meet SBA Guidelines
of a small business
Promote brand name products
with at least 50% U.S. agricultural content by weight

Learn more about the Branded Program eligibility requirements.

The first step in the application process is to submit a free Pre-Qualification.

Repurposing Expenses - SEO

Repurposing Expenses - Social Media

Branded Program Overview

How the Branded Program Can Help You With International Digital Marketing Efforts

For Current Branded Program Participants

Important Dates

Related Blog Posts

New Branded Program Eligible Expense: Customer Loyalty Program Promotions
Branded Program

New Branded Program Eligible Expense: Customer Loyalty Program Promotions

October 27, 2021
The Branded Program has a new eligible expense that U.S. companies can be reimbursed for! Learn all about it in this special guest blog from Evan Mangino of the USDA.
Looking to Expand Your Overseas Marketing Program Beyond Tradeshows?
Branded Program

Looking to Expand Your Overseas Marketing Program Beyond Tradeshows?

October 14, 2021
Learn how to go beyond just tradeshows with your international marketing efforts by learning about the Food Export-Northeast Branded Program.
Branded Program Industry Spotlight Series: Kosher & Halal
Branded Program

Branded Program Industry Spotlight Series: Kosher & Halal

September 08, 2021
Part 5 of a new blog series that features industry segments and explores how to use the Branded Program to its fullest potential. This post is about Kosher and Halal products.

View More

Branded Program Success Stories

First-Time Export Sale to Australia for New York Supplier

First-Time Export Sale to Australia for New York Supplier

In 2018, Good Noodles Inc. dba Sfoglini Pasta, located in West Coxsackie, New York, in the 19th Congressional District, participated in Food Export – Northeast’s Market Access Program (MAP) funded Branded Program.
Eleven Year Participant Still Growing Exports with Food Export

Eleven Year Participant Still Growing Exports with Food Export

J & J Corp dba Soyko International, Circle Seeds, a utilizer of Food Export – Midwest programs and services since 2002 has gained success in Japan in 2019 after participating in the Market Access Program (MAP) funded Branded Program and attending Seoul Food & Hotel using Food Export’s Food Show PLUS!™ services.
Massachusetts Seafood Supplier Expands Global Exports with Food Export - Northeast Branded Program

Massachusetts Seafood Supplier Expands Global Exports with Food Export - Northeast Branded Program

In 2020, East Coast Seafood, from New Bedford, Massachusetts, participated in Food Export - Northeast’s Branded Program, to maximize their international market advertising promotions.