2025 Market Builder – Africa

Market Scan

provides initial, in-depth market research services for a specific product, including:

• Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
• Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
• Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Food Export’s Africa In-Market Representative

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
• In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

• Food Preparations and Ingredients
• Alcoholic Beverages
• Condiments, Sauces & Dips
• Jams & Jellies
• Savory Snacks
• Rice, Pasta, and Noodles
• Sweet Biscuits, Snack Bars & Fruit Snacks
• Confectionery
• Edible Oils
• Processed Fruit and Vegetables
• Sweet Spreads
• Baked Goods
• Baby Food