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Focused Trade Missions

Focused Trade Mission to Korea for Innovative, Healthy, & Convenient Products in Retail and Foodservice

Early Bird Registration Request Information
Event Date
October 27—29, 2026
Location
Seoul, South Korea
Early Registration Deadline
Aug 21, 2026
Early Registration Price
$425

Jumpstart Your Product Export Sales to Korea

USDA’s Agricultural Trade Office (ATO) in Seoul reports South Korea as the fifth largest country export market for U.S. agricultural and food exports. South Korea offers significant market opportunities for exporters of U.S. agricultural and food products due to key factors such as:

  • Korea is a fast-paced market where new ideas and trends are eagerly tried and accepted.
  • Rising incomes are creating demand for diverse and quality food.
  • Korea depends heavily on food and agricultural imports.  
  • Modern large-scale retailers provide an efficient marketing outlet for imported products. 
  • Korean consumers are very concerned about food safety. Many consumers recognize the U.S. as a trusted origin for quality agricultural products. 
  • The rise in single-person households and the increase in women’s participation in the workforce are influencing food purchasing patterns.
  • Consumers want convenient and value-added food products that suit their lifestyle. At the same time, consumers continue to seek healthier and higher quality food options.

Download the Flyer for the Focused Trade Mission to Korea for Innovative, Healthy, & Convenient Products in Retail and Foodservice

Products of Interest

Top U.S. products in demand:

  • Food Preparations and Ingredients    
  • Processed/Prepared Dairy Products  
  • Frozen Meats
  • Prepared/Preserved Seafood   
  • Processed Vegetables and Pulses   
  • Fruit Juice Concentrates
  • Non-Alcoholic Beverages   
  • Alcoholic Beverages  
  • Snack Foods
  • Nuts

Mission Itinerary 

Monday, October 26, 2026: Arrive in Seoul

Tuesday, October 27, 2026: ATO Briefing & Retail Tour

Wednesday, October 28, 2026: One-on-One Meetings with Buyers

Thursday, October 29, 2026: Possible Meetings or Optional Departure

Friday, October 30, 2026: Departure

Travel Information

Please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads
  • Interpreter for Meetings
  • Translation of up to two pages of marketing material into the local language

Preparation Assistance

South Korea Country Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
Learn More about the Branded Program

 

 

Your Connection To Growth®

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Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.