Food Export Midwest Northeast USA logo
banner image

Focused Trade Missions

Focused Trade Mission to Southeast Asia for Retail and Foodservice

Early Bird Registration Request Information
Event Date
October 5—9, 2026
Location
Manila, Philippines and Bangkok, Thailand
Early Registration Deadline
Jul 24, 2026
Early Registration Price
$425

Jumpstart Your Product Export Sales to Southeast Asia

The Association of Southeast Asian Nations or “ASEAN” comprises 10 countries, namely, Brunei, Cambodia, Indonesia, Laos, Malaysia, Burma, the Philippines, Singapore, Thailand and Vietnam. Across all nations of ASEAN, there is a population of over 673 million people.

The region has one of the largest economies in the world and offers significant market opportunities for exporters of U.S. agricultural and food products due to key factors such as:

  • Consumers in the region seek familiar U.S. brands and products for their quality and food safety standards.
  • Growing number of retail stores, including high-end groceries and warehouse clubs, introduce more U.S. brands to consumers.
  • A growing HRI sector. Expenditure on hotels and catering is increasing at a fast pace. Restaurants are increasingly offering more niche and premium products to appeal to consumers with higher incomes.

Download the Flyer for the Focused Trade Mission to Southeast Asia for Retail and Foodservice

Products of Interest

Top U.S. products in demand:  

  • Processed Meat, Seafood & Meat Alternatives   
  • Rice, Pasta & Noodles  
  • Breakfast Cereals 
  • Food Preparations & Ingredients  
  • Processed & Prepared Dairy Products  
  • Processed Vegetables & Pulses  
  • Non-Alcoholic Beverages  
  • Confectionery  
  • Syrups and Sweeteners 
  • Sweet Spreads  
  • Ready Meals 
  • Snack Foods 
  • Pet Food 

Mission Itinerary 

Sunday, October 4, 2026: Arrive in Manila

Monday, October 5, 2026: Briefing & Retail Tour

Tuesday, October 6, 2026: One-on-One Meetings with Buyers

Wednesday, October 7, 2026: Travel to Bangkok or Travel Home

Thursday, October 8, 2026: Briefing & Retail Tour

Friday, October 9, 2026: One-on-One meetings with Buyers

Saturday, October 10, 2026: Depart

Travel Information

Please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export’s In-Market Representative
  • Identifying top leads

Preparation Assistance

Southeast Asia Market Profile

Start your trade mission journey now.
We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Access in-depth country-specific data and industry research

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
Learn More about the Branded Program

 

 

Your Connection To Growth®

©2025 Food Export Association of the Midwest USA and Food Export USA–Northeast. All Rights Reserved.


Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.