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Webinars

Pricing Products for Export: Turn your Quote into a Proforma Invoice

Register Online Request Information
Event Date
April 22, 2026
Location
Online
Registration Deadline
Apr 22, 2026

Leverage the Expertise of Our Speakers 

1:00PM CDT / 2:00pm EDT 

Calculating an export price for your value-added food product can seem like a daunting task for those new to export. This webinar is an overview of export pricing basics, and an introduction to export quoting. We will also provide an introduction to Incoterms® 2020 and outline the important role of the international freight forwarders and the services they can provide, including the preparation of a proforma invoice.

Topics include:

• Export Pricing Fundamentals
• Pricing products for export markets
• The various costs of exporting
• Controlling export price escalation
• Understanding the “Landed Cost” to the importer
• “To market” and “In-Market” pricing resources
• The role of the freight forwarder and Incoterms® 2020
• Develop an accurate and competitive proforma invoice
• Q&A session with presenter

Don’t have time to sit down and attend the live webinar? All registrants will receive access to a recording of the event, be sure to register so you can access the recording.

Important Registration Note: Individuals who register should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please contact us at webinars@foodexport.org.

Unlock Exporting Success with Food Export Webinars 

Dennis Lynch, Export Education Coordinator

Dennis Lynch, M.I.B.A., is a 40-year veteran of international trade who has held a variety of positions in the public and private sectors. He has been directly involved in monitoring, troubleshooting and facilitating export transactions for more than 32 years. Dennis managed the Food Export Helpline™ desk for 25 years, since its inception back in 1997. During that time, he has counseled nearly 4,000 U.S. suppliers of food and agricultural products with customized one-on-one technical export experience.

He has led the majority of the Food Export-Midwest and Food Export-Northeast seminars and webinars over the last few decades, as well as contributed hundreds of articles to the Global Food Marketer Newsletter and the e-Bulletin. He was awarded a master’s degree in International Business by West Coast University in California and has won numerous awards for the instruction of international business to various Southern California Colleges at all levels.

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

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Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

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