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Webinars

Maximizing ROI: Trade Shows and Events

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Event Date
April 15, 2026
Location
Online
Registration Deadline
Apr 15, 2026

Leverage the Expertise of Our Speakers 

1:00PM CDT / 2:00pm EDT 

Trade shows and promotional events remain some of the most effective tools for U.S. food and agricultural companies to connect with international buyers, showcase products, and enter new markets. However, turning these opportunities into measurable results requires planning, strategy, and follow-through.

This webinar will provide U.S. suppliers with practical guidance on how to maximize return on investment (ROI) from trade shows and international events.

Topics include best practices for:

  • Pre-show preparation
  • Booth management
  • Lead-qualification
  • Post-event follow-up
  • How to leverage Food Export programs and resources to enhance success.

Whether you’re a first-time exhibitor or a seasoned participant, this session will help you strengthen your event strategy, make lasting connections with global buyers, and convert trade show participation into real export results.

Don’t have time to sit down and attend the live webinar? All registrants will receive access to a recording of the event, be sure to register so you can access the recording.

Important Registration Note: Individuals who register should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please contact us at webinars@foodexport.org.

Unlock Exporting Success with Food Export Webinars

Ron Tanner, Food Export’s Partnership Coordinator

Ron Tanner is president of Tanner Food Group, a specialty food consultancy focused on international trade, industry preparedness and regulatory activities. Ron is a former executive team member of the Specialty Food Association, the leading trade association for the $207-billion specialty food and beverage industry. His last role after a 33-year career with the trade group was Vice President, Education, Content and Advocacy. Ron is a frequent speaker on the international food market and food trends and has presented at key industry conferences and events, including Food Ex Japan, Anuga, CIBUS, the Fancy Food Shows, and more.

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to
refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Learn More

Market Data

Get a head start with Market Intelligence Reports.

We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Learn More

Complimentary Webinars

Our educational webinars provide up-to-date
exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

View Available Webinars

Export Success

Read about the success companies have attained utilizing Webinars and other Export Education Programs.

BRANDED PROGRAM

Double Your International Marketing Budget

With the Branded Program, you may be eligible for up to 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Foreign market compliant packaging/labeling
  • Marketing and point-of-sale materials
  • And much more!
Learn More about the Branded Program

 

 

Your Connection To Growth®

©2025 Food Export Association of the Midwest USA and Food Export USA–Northeast. All Rights Reserved.


Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.