You Can’t Manage What You Can’t Measure: Using “UTO” USA Trade Online

Early Bird Registration Request Information
Event Date
October 9, 2024
Early Registration Deadline
Oct 09, 2024

Leverage the expertise of our Guest Presenter

1:00 PM CDT / 2:00 PM EDT

It is certainly true in the food export business: You can’t manage what you can’t measure. Any company needs to know what the value and volume is to each market, as well as the average unit price, method of shipment and port of departure. The Census Bureau’s “USA Trade Online” (UTO) is a great way to easily obtain all that information. However, this resource remains largely unknown.

Join us as we connect the dots between the Harmonized System (HS) codes and learn how to use your HS code and Schedule B Numbers to obtain high quality export statistical data at no cost to you. Topics in this seminar include:

  • What is USA Trade Online (UTO)?
  • Using Export Data to Begin Market Research
  • Origin of Export Statistics
  • Note on the Origin of Movement vs. Port of Export
  • Harmonized System (HS) District-Level Data
  • HS Port-Level Data
  • State Export Data (Origin of Movement)
  • Differences between FAS’s Global Agricultural Trade System (GATS) and UTO
  • Q&A with Presenter

Don’t have time to sit down and attend the live webinar? All registrants will receive access to a recording of the event, be sure to register so you can access the recording.

Important Registration Note: Individuals who register should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please contact us at webinars@foodexport.org.

Meeting Foreign Buyers

Dennis Lynch, Food Export Counselor

Dennis Lynch, M.I.B.A., is a 40-year veteran of international trade who has held a variety of positions in the public and private sectors. He has been directly involved in monitoring, troubleshooting and facilitating export transactions for more than 32 years. Dennis managed the Food Export Helpline™ desk for 25 years, since its inception back in 1997. During that time, he has counseled nearly 4,000 U.S. suppliers of food and agricultural products with customized one-on-one technical export experience.

He has led the majority of the Food Export-Midwest and Food Export-Northeast seminars and webinars over the last few decades, as well as contributed hundreds of articles to the Global Food Marketer Newsletter and the e-Bulletin. He was awarded a master’s degree in International Business by West Coast University in California and has won numerous awards for the instruction of international business to various Southern California Colleges at all levels.

Preparation Assistance

Export Essentials Online

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