ODR Foods Corporation, based in Geneva, New York, has achieved significant export success through its participation in Food Export programs since 2019. Leveraging the Branded Program, the company has implemented a variety of marketing strategies that have positively impacted its international growth. These initiatives include product label modifications, in-store sampling, an updated social media strategy, and enhancements to its international websites.

In 2023, ODR Foods Corporation participated in Food Export–Northeast’s Branded Program for the fifth consecutive year, aiming to expand export sales across a wide range of products. With support from Market Access Program funding, the company increased brand awareness in Canada, Pakistan, Saudi Arabia, and the United Arab Emirates (UAE). The allocated funds helped offset the costs of promotional activities such as in-store demonstrations, social media videos, and print advertising in these target markets.

In January 2023, ODR Foods reported $35,000 in actual sales and $120,000 in projected sales to the UAE alone. They also established a new distributorship in the region—an achievement they attributed to their participation in Food Export’s Focused Trade Mission to Dubai in December 2023.

In 2024, ODR Foods refined its marketing strategies with continued support from the Branded Program. The company focused on building brand recognition and increasing market share in Kuwait, Pakistan, Saudi Arabia, the UAE, and the United Kingdom. With program funding, they participated in international trade shows, conducted product demonstrations, ran social media campaigns, created promotional materials, and made packaging and label modifications.

These promotional efforts resulted in over $900,000 in export sales to Pakistan, Saudi Arabia, and the UAE. Additionally, ODR Foods gained 57 new foreign buyer contacts and projects $1.3 million in future sales across the five target markets in the next 12 months.

“We have been receiving amazing support from the program as well as from the Food Export team. They are very professional and highly supportive,” said Shehzad Raza, Chief Customer Officer at ODR Foods Corporation.

Since 2019, ODR Foods has participated in a wide range of Food Export activities, including the Branded Program, Focused Trade Missions, Product Showcases, Buyers Missions, webinars, and the Online Product Catalog.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.