Food Export-Midwest Helps Valley Popcorn Experience Popping Success
Food Export-Midwest’s 50% cost-reimbursement Branded Program helps small to medium-sized companies in the Midwest States gain brand awareness for their U.S.-produced agricultural products internationally.
In 2021, Valley Popcorn Company used Food Export-Midwest’s Branded Program to gain brand awareness in Canada. Using their allocated funds to gain distribution in retailers and complete targeted promotions and activities helped the Neenah, Wisconsin-based supplier gain $7,000 in sales to Canada. They also project to complete over $85,000 in sales in the next twelve months while also gaining 7 new foreign buyer contacts and establishing 1 distributorship.
Valley Popcorn Company is the producer of ready to eat brand of popcorn utilizing a tender white American-grown popcorn kernel and no artificial ingredients. Established in 1992 by Carl & Carol Freundl, the company finds the best seed, grown by Americans, and deliver directly from the farm to their facility in Wisconsin.
Valley Popcorn Company has participated in Food Export programs since 2021 utilizing the Branded Program, Trade Leads and Online Product Catalog, and marketing seminars, and has attended multiple Buyers’ Missions.
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.
New Distributorships Established
New Foreign Buyer Contacts
Branded Program Utilization Success
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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast's programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities,
and hiring additional employees. Read the Success Stories to learn more!
Pop Daddy Popcorn, LLC., located in Whitmore Lake, Michigan made a first-time export sales into Canada when the company participated in Food Export's Focused Trade Mission to Toronto for Specialty and Natural Products, organized by Food Export and coordinated by the Michigan Department of Agriculture and Rural Development, in September of 2018.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis
of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal
or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape,
American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint
Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual
which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve
its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast
are equal opportunity employers and providers.