Focused Trade Mission to Saudi Arabia

Focused Trade Mission to Saudi Arabia

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Focused Trade Mission to Saudi Arabia

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Nov 18, 2020 - Nov 19, 2020

Jeddah, Saudi Arabia

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Connect and Drive Sales
The relatively high per capita income in Saudi Arabia as well as changing lifestyles and diets, are expected to boost the demand for high quality food products. U.S. food products are generally viewed as meeting higher quality standards compared to food produced locally or imports from other countries. Although U.S. food products command higher prices and higher margins compared to imports from Asia and Arab countries, demand for U.S. food products in the Saudi market is still strong. 

U.S. Exports of consumer ready products to Saudi Arabia totaled US$531.3 million in 2018. The Kingdom is an active importer of U.S. processed foods as well, the top market in the GCC6 bringing in some US$424 million in 2018.

The advantages for U.S. exporters of consumer ready food products to the region are numerous.  They include a high quality image of U.S. products, high regional per capita incomes, and a broad familiarity with U.S. culture. There are also consistently low tariffs and relatively transparent import procedures.

Early Registration Deadline: July 13, 2020 - $400 
Registration Deadline: August 24, 2020 - $600

Visit Two Markets At Once! Register for Two Back-to-Back Missions and Save!
Register for the USDA Trade Mission United Arab Emirates
Through a partnership with the USDA, this mission is at no-cost to participants. 

Register for both missions by the early deadline and receive the Focused Trade Mission to Saudi Arabia for only $325. After the early deadline, receive the mission for the only $525.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Services Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Translation of up to two pages of materials into Arabic
  • Table top showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export's In-Market Representative
  • Follow-up assistance


Top U.S. processed food exports to Saudi Arabia included:

  • Vegetable oils
  • Cheese
  • Butter
  • Table condiments
  • Frozen french fries
  • Baked snack food
  • Chocolate
  • Other processed food
  • Ingredients
  • Beverage bases
  • Ice cream
  • Canned vegetables and pulses

Restricted and/or Unsuitable Products: 

  • Pork - products with pork ingredients, additives, gelatin
  • Alcoholic beverages - products with alcohol as ingredient
  • Recipes requiring pork or alcohol, Images of pork or alcohol

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Middle East In-Market Representative, Hovig Kizirian, discusses what's happening in the market. From the re-exports of imported products and competition in the market to the facts behind Halal certification and documentation, you can find the details you need to be successful in the market.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

No Small Potatoes! PA Firm Makes Dough Shipping Bread to the Middle East
In December of 2014, Vectra Trading, located in Lansdale, Pennsylvania, in the 13th Congressional District, attended Food Export’s Focused Trade Mission to the Middle East where they were introduced to a UAE based buyer while visiting Saudi Arabia who was interested in procuring potato rolls from the U.S.  Joshua Dillard, Food Export USA – Northeast’s Branded Program Manager, who was traveling on the mission, helped connect Vectra Trading to Tom Mainzer, Agricultural Trade Specialist with the Pennsylvania Department of Agriculture.  Mr. Mainzer had a connection at a major Pennsylvania based producer of potato rolls and connected Vectra to the company.

According to Amy Mody, President at Vectra Trading, “We already have a strong position in the Middle East for liquid shortenings, but with small marketing budgets, our ability to grow our business through product diversification can be a challenge.  Thanks to the Food Export trade mission and the Pennsylvania Department of Agriculture, we were able to start specializing in new products and develop new export partners in the region.” As a result, Vectra Trading has exported nearly $250,000 worth of potato rolls to the Middle East, hired a new team member to assist with logistics, and become a trusted exporting partner for the supplier, gaining additional leads in Germany and New Zealand.

Vectra Trading is an export management company committed to providing quality food products and customer service to clients worldwide and operates as an intermediary between key North American manufacturers and international import/distribution companies.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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