Focused Trade Mission to Korea for New Lifestyle US Food Products

Focused Trade Mission to Korea for New Lifestyle US Food Products

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Focused Trade Mission to Korea for New Lifestyle US Food Products

DateLocation Flyer Wishlist

Nov 06, 2019 - Nov 07, 2019

Seoul, South Korea

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Connect and Drive Sales
Globalization of the market and evolvement of consumer lifestyle have made today’s Korean diet quite different from what it was in the past. Like consumers in developed countries elsewhere, Koreans are looking for new tastes, better value, convenience, high quality, and most of all, safe and healthy food in their daily diet.

Food consumption trends in Korea reflect on-going socio-economic shifts, which includes rise of affluent consumer group, retirement of baby boomers, more women in the workforce, downsizing of the family, well-traveled/educated young generation, urbanization, and adoption of new information technology. As a result, products and businesses that offer good value, high quality, health/nutritional benefits, new taste, and convenience are showing strong growth in the market.

Imports of consumer-oriented American products are forecast to remain strong this year, which reflects Korean consumers’ increased demand for better value, quality and diversity.    

Early Registration Deadline: July 26, 2019 - $400 
Registration Deadline: August 16, 2019 - $600

In Partnership with:
Organic Trade Association

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase and trade reception
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to Korean
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Identifying top leads and follow-up letter
  • On-site assistance by Food Export's In-Market Representative.
Tuesday, November 5, 2019 
Arrive in Seoul

Wednesday, November 6, 2019 
Market briefing by local USDA, Foreign Agricultural Service
Retail Tour

Thursday, November 7, 2019 
One-on-one meetings
Networking Reception

Friday, November 8, 2019 
Depart to USA

Top U.S. products in demand include:

  • Confectionery
  • Dairy Ingredients, Dairy products including cheese
  • Bakery products and Bakery ingredients
  • Snack, cookie, biscuit, chocolate
  • Beverages, Tea
  • Sauce, Condiments
  • Processed meat, sausage, ham
  • Oil & fat
  • Dried Fruits and nuts
  • Beer
  • Ready-to-cook or Ready-to-eat products
  • Healthy/ Natural foods
  • Functional Foods
  • Organic Foods
  • Food Preparations

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Michigan Produce Goes Global
In 2014, North Bay Produce, located in Traverse City, Michigan in the 1st Congressional District, attended the Food Export - Midwest Focused Trade Mission to Korea. During the trade mission the company also participated in a Specialty Crops Trade Mission organized by the Michigan Department of Agriculture and Rural Development’s International Marketing Program. Through these meetings, North Bay representatives made contact with 16 potential new Korean buyers. In 2014, approximately $300,000 in blueberry sales was made directly to Korea a result of these contacts, which is significantly higher than initial estimates the company made. North Bay Produce Export Sales Manager, Eric Olshove reported that these figures, “only [represent] a small portion of sales” for the company “but we are in discussion to start many new larger projects in the future.”

Actively working to expand the company’s export reach, representatives from North Bay have participated in additional Food Export – Midwest programs over the last few years.  Programs and services including the Online Product Catalog, Market Builder, webinars, Food Show PLUS!™, and Focused Trade Missions have all helped the company build export knowledge and make new international contacts.  Olshove noted that North Bay Produce has “new partners in markets such as China, Singapore, India, Hong Kong, and Japan. We are additionally trying to develop partners in other countries as well.” To accommodate this growth North Bay Produce has hired one new sales associate, and added one new part time employee to help support future export development.

North Bay Produce is a grower-owned fresh produce marketing and distribution company which was established in 1991. The company offers a dozen species of fresh produce and is committed to delivering consistently high quality produce to their customers across the world.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Visit Two Markets At Once! Register for a Back-to-Back Food Show PLUS! and Focused Trade Mission and Save!

Register for Food Show PLUS! at Food & Hotel China . November 17-20, 2019 
Register by the early deadline and receive the Focused Trade Mission for only $325 and the Food Show PLUS! for only $175. After the early deadline, receive the Focused Trade Mission for only $525 and the Food Show PLUS! for only $300.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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