Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Expanding Exports With the Branded Program

by Food Export | May 08, 2018
SB Global Foods Inc. from Hatboro, Pennsylvania has been a Food Export USA – Northeast Branded Program participant since 1999. The company has used the 50% reimbursement funding for a variety of activities including making label modifications, advertising, conducting international trade seminars, freight charges and promotional displays.

In 2017, SB Global Foods developed a marketing strategy to focus on increasing the exposure of their marshmallows, pretzels and popcorn products to South Africa, Sweden and Switzerland. Using their Market Access Program (MAP) funding from the Branded Program they advertised in the markets, shipped samples and conducted in-store sampling events.

This past February the Pennsylvania Supplier was able to report great success with actual sales of $85,000 to South Africa, $300,000 to Sweden and $500,000 to Switzerland! They also are projecting over $1,000,000 in additional sales over the next twelve months to these markets combined.

Established in 1991, SB Global originally began as a traditional export trading house but began marketing and distributing its own brands in the mid 1990’s. Their brands include Rocky Mountain Marshmallows®, Pretzel Pete® gourmet snacks, and a branded ready-to-eat popcorn product.  


Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.  

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