Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

If your company has a success to share, email us at

Kansas Company Heating Up Exports to Middle East Thanks to Branded Program

by Food Export | Dec 14, 2017
Original Juan Specialty Foods located in Kansas City, Kansas, in the third Congressional District, has used Food Export’s Branded Program to make a spicy impact in the United Arab Emirates. Original Juan Specialty Foods has been using the Branded Program since 1999 to assist in marketing their specialty sauces, salsas, snacks and dips.

They were able to use the funds allocated from 2016 Branded Program to modify their labels, advertise in newspapers and magazines, and create In-Store sampling events. With that assistance they were able to have sales of approximately $65,000 alone to the United Arab Emirates. 

Original Juan Specialty Foods believes another key to their success was how their import partner was able to gain placement in several major retailers in the United Arab Emirates. Additionally, the appeal to their labels being in both Arabic and English assisted with their sales. In 2017 Original Juan’s plan promoted their brands with demos grow their customer loyalty.

Original Juan Specialty Foods has been a producer of their sauces and salsas since 1998. This company has been manufacturing 150 products under 13 different brand names including Pain is Good, Da’Bomb, and American Stockyard. Original Juan’s markets one of the world’s hottest sauces named “The Source”. It is 7.1 MM units on the Scoville scale, promising to bring a tear to your eye. This Southwest themed facility houses all natural products that are promised to heat up your taste buds.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Original Juan Logo

Export Intelligence Video Series - Meeting Foreign Buyers

See more videos