Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Good International Exposure for Growing Good Zebra

by Food Export | Dec 14, 2017
Good snacks start from wholesome places. Good Zebra knows this. That’s why they have brought new life back to a classic cracker. Good Zebra has created Spirit Animal Crackers for the modern snacker. High in protein and made with all-natural ingredients, these crackers are a healthy update on an old classic.

In 2017, New York based, Good Zebra participated in Food Export USA Northeast’s Branded Program. Good Zebra utilized the program’s 50% reimbursement for international marketing and promotions at the 2017 Natural Products Expo West Tradeshow. Good Zebra was named in the “Top 5 Brands to Watch” by Well+Good as a result of their participation in that show. Erika Szychowski, Founder, mentioned that Well+Good had been a target platform for the company, “We put our eye on [Well+Good] as it’s very influential both online and in our home market,” she said. Good Zebra also appeared #1 on PopSugar’s Best New Snacks for 2017 list. As a result of increased exposure, Good Zebra has seen interest from several international buyers, most specifically in the Central American region. Good Zebra has worked feverishly to develop this interest and has plans to continue participating in the Branded Program in 2018.


Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.


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