Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Michigan Supplier Increases Exports to Cananda

by Food Export | Jun 12, 2017
In May of 2016, LorAnn Oils, from Lansing, Michigan, attended and exhibited at the Bakery Showcase in Toronto, Canada where they connected with multiple interested buyers from the country. Gaining 15 new foreign contacts and gaining exposure for their baking and flavoring emulsions and concentrated baking flavorings was a key achievement for the supplier.

LorAnn Oils was able to attend and promote their products at the Toronto show based in part because of their Market Access Program (MAP) funding through Food Export Midwest’s Branded Program. The 50% reimbursement program helped deflect some of the costs to travel and exhibit at the show along with the cost to make label/package modifications for their products to meet country requirements. When talking to Joseph Lothamer, International Sales Manager for LorAnn Oils, Inc. he said, “Help from Food Export’s Branded Program funding has been instrumental in our business in Canada.”

This past January the Michigan based supplier was able to report a 20% increase in sales to the country. Utilizing their MAP funds through the Branded Program was a major aid in helping them gain these new sales and exposure in the market. We were also happy to hear that they are on their way for a 30% increase this year [2017].

LorAnn Oils is a producer of essential oils and flavorings for consumers and professional users.  Most of their international products are utilized in baked goods, such as cakes, cupcakes, frostings, cookies and muffins. Their products are sold through retail bakery supply stores or by wholesale distributors.     

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports

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