Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Wisconsin Craft Brewer Makes Sale to Taiwan

by Food Export | May 19, 2017
Minhas Craft Brewery of Monroe, Wisconsin participated in Food Export’s Midwest Buyers Mission in Madison, Wisconsin in August of 2016. While there, they connected with a Taiwanese buyer and made their first export sale to the buyer with additional assistance through the Food Export Helpline™.

Cathy Sennett, Business Development Manager at Minhas Craft Brewery, attended the Midwest Buyers Mission and met with multiple qualified international buyers.  According to Cathy, “The mission is a great way to meet with a concentrated group of qualified international buyers, without needing to travel abroad.”

One of the buyers she met with was a buyer from Taiwan interested in their craft beer.  After communicating with the buyer for several months, they began negotiating the first sale.  In order to receive customized assistance with the terms of the sale, Cathy signed up for the Food Export Helpline™ program. 

After signing up, Cathy was able to work with the Food Export Helpline™ CouLazy Muttnselor Dennis Lynch on her specific questions related to the sale.  She explained, “This was our first experience using a letter of credit and Dennis was very helpful.”

The first order shipped out in late April that was worth approximately US$50,000.  According to Cathy, “This was our first sale to the buyer and we hope it will develop into a long-term business relationship.  The Buyers Mission brought great quality buyers for me to meet, I plan to attend all others I’m able to.”

The Minhas Craft Brewery in Monroe has been owned over the last 160 years by some of the most prominent citizens of the area. They were 1st or 2nd generation immigrants, tracing their origins from Switzerland, France, Britain, Germany and Denmark. Today the company produces premium brews, craft beers, malt liquors, flavored malt beer, sodas and old fashioned sodas. The Wisconsin supplier works with retail and private label market sectors. For more information about Minhas Craft Brewery visit their website

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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