Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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"Making the World Feel Better One Cookie at a Time"

by Food Export | Mar 16, 2017
In June 2015, Joel Ansh, President of Joel’s Outrageous, located in Midland Park, New Jersey, in the 5th Congressional District, attended the Summer Fancy Food Show with financial assistance from the Branded Program where he met a buyer from Saudi Arabia. They continued discussion after the tradeshow, and Joel sent samples to the buyer a few months later.

In February 2017, Joel shipped 1 pallet of his Joel’s Outrageous cookie dough to Saudi Arabia, totaling $8,300. This was a first time export sale for Joel, and he expects sales to this buyer to increase over the next few years. The buyer sells Joel’s Outrageous in a small coffee/dessert chain in Saudi Arabia with roughly 6 stores, and there is potential for the buyer to distribute the product throughout the region in the future.

Joel also utilized the Food Export Helpline throughout 2015 – 2017 for assistance with this sale regarding communication with the buyer, pricing, and documentation for shipments and labels in Saudi Arabia. According to Joel, “I could not have made this first export sale without the help of the Food Export Helpline and Branded Program, and I just reapplied for the 2017 Branded Program for additional expenses in Saudi Arabia as orders to this buyer continue.”

Joel’s Outrageous is a producer of Cookie Dough in 7 flavors: Chocolate Chunk, Oatmeal Raisin, White Chocolate Macadamia, Peanut Butter Chocolate Chunk, Cranberry Nut, Dutch Chocolate Chunk Walnut, and English Toffee Chocolate Chip. In 2016 they also launched a new Ice Cream Sliders product which is getting rave reviews already!

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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