Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Branded Program Helps New Jersey Supplier Increase Exports and Explore New Export Markets

by Food Export | Feb 06, 2017
Joe Tea, located in Upper Montclair, New Jersey, in the 11th Congressional District, has participated in Food Export’s Market Access Program funded Branded Program since 2012 and has achieved great results utilizing the 50% reimbursement program. Over the years the New Jersey Supplier has used their approved funding to assist with the expenses of exhibiting at international food tradeshows and to market their products overseas.

Last year Joe Tea was able to enter a new market with the help of this funding. In February of 2016 Ann Prato, Vice President of The Two Little Guys Company/Joe Tea reported that the company entered a new export market, Germany! While attending a tradeshow they met a German Buyer who showed great interest in their bottled iced tea, lemonade and potato chips. This relationship grew into a business agreement that helped Joe Tea earn $10,000 in new export sales to Germany. The company also projects to do another $50,000 in sales over the next twelve months to the market. Congratulations Joe Tea on this great success!

Joe Tea sells flavored teas, lemonade, and kettle cooked potato chips.  Peach, Lemon, Raspberry, and Ginseng, are just some of the flavored teas that they sell. Their chip flavors include:  Sea Salt and Vinegar, Sweet Potato, Jalapeno, Barbeque, Salt and Pepper, and Sour Cream and Onion.  All of Joe Tea’s kettle cooked potato chips use all natural ingredients.


Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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