Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Wisconsin Company Finds Success in United Arab Emirates

by Food Export | Jan 18, 2017
In February 2016, Great Lakes Alfalfa, located in Merrill, Wisconsin, in the 7th Congressional District, was able to utilize Food Export-Midwest’s Branded Program to exhibit in Abu Dhabi, UAE at VIV MEA; a major international tradeshow for animal feed and feed ingredient companies. Food Export’s Branded Program provided the funds needed to secure a booth in the Wisconsin pavilion and gave the company the opportunity to meet several feed buyers in the Middle Eastern and African markets.

Mike Stone states: “We met a much broader customer base than we had anticipated, not only for cow dairy, but also camel dairy, camel racing, and of course Arabic horses”.

During the tradeshow, Great Lakes Alfalfa was able to connect with 30 foreign buyers, and recorded an on-site sale to one particular buyer in the UAE. This was a first-time sale to a new market. As a result of participating in VIV MEA, the company anticipates that it will achieve an increase of $500,000-$1,200,000 in export sales within the next year. Great Lakes Alfalfa also plans to continue using Food Export’s programs and services to build their export sales in the future, as they have had positive experiences at various Food Export sponsored events.

Food Export-Midwest’s Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities, including international web site development, package and label modifications, advertising, in-store promotions and product demonstrations, fees for exhibiting at some overseas trade shows and selected trade shows held in the U.S., public relations, and marketing and point-of-sale materials.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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