Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

If your company has a success to share, email us at info@foodexport.org.

Michigan Company Combines the Midwest Buyers Mission with the Food Export Helpline™ to Achieve Success

by Food Export | Jan 18, 2017
In July 2016, Don Bryant, President of Alden Group, brand owner of LifeOiL Non-GMO Cooking Oils in Farmington Hills, Michigan participated in Food Export’s Midwest Buyers Mission. His one-on-one buyer meetings took place in East Lansing, Michigan. Over the months following the mission, Don followed-up with a number of the international buyers that he met during the meetings. One of these buyers was from a supermarket chain in Cambodia. They were anxious to move forward with purchasing a range of retail packaged, branded non-gmo cooking oils. There were a few challenges to be negotiated and overcome such as pricing and consolidated shipments, but this is where Don utilized Food Export’s Helpline™. By working with Dennis Lynch, he was able to develop a pricing model to ensure that export quotes were profitable for the company. Through Dennis and Helpline™, he was also able to connect with a consolidation service that would help to ensure that his products would reach his customer in Cambodia with the most cost-effective shipping method.

Alden Group and their Cambodian buyer were recently able to agree on pricing and made the decision to move forward with a preliminary trial shipment of mixed product representing a sale of approximately $4,000.  Don commented that, “While the initial order is small, the buyer is testing market demand for our LifeOil branded non-GMO vegetable oil, non-GMO canola oil, and non-GMO blended oil, in addition to our non-GMO corn oil. The fact that they are purchasing and test marketing all four of our relatively high-value oils gives us confidence that this experienced buyer feels we are a good match in terms of both price and quality for the needs of their retail customers. This represents a first-time export for Alden Group, and we look forward to making many more international buyer connections through Food Export's programs.”

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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