Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Focused Trade Mission Helps Expand Michigan Exports

by Food Export | Jan 18, 2017
In May of 2015, Watershed Wellness traveled to Taiwan as a participant in Food Export’s Focused Trade Mission to Taiwan for Retail and Food Service Products. During the mission the Michigan supplement supplier was briefed on the market and toured Taiwan’s major retail stores to anticipate how their product would fare.

On Day Two of the mission, Watershed took part in pre-arranged one-on-one meetings with Taiwan Buyers. These meeting proved to be very successful as Watershed was able to report $2,000 in actual sales post-event and also project $20,000 more in sales over the next year.

Established in 1993 in Lansing, Michigan, Watershed was the first company to begin selling Water Ionizers and Ionized Water by the gallon in the United States.  Their products are carefully tested and have numerous certifications. The company does most of their own packaging for their Chlorella and Spirulina Products which they offer for Private Labeling. They also offer bulk and finished products.

Since their attendance at the Taiwan Trade Mission, they have expanded their product line to include bulk cranberries, walnuts, raisins, almonds and cherries to distributors to bakeries throughout Taiwan since bread sales have skyrocketed in that country over the last 5 years.  They have also began to offer California grown Spirulina powder and tablets to their overseas wholesale customers since Made in the USA products are seen to be excellent quality compared to that grown in other parts of the world.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports. 

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