Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Growing Exports With Food Export's Branded Program

by Food Export | Nov 09, 2016
Connoils is a global manufacturer, supplier and distributor of high quality natural, organic and nutritional Internally Stabilized Bulk Oils, Oil Powders, Softgels and Specialty Ingredients. This minority-owned company based in Waukesha, Wisconsin, is on the right path to seeing growth through exports.

In 2015 Connoils utilized Market Access Program funds through Food Export’s Branded Program to expand their exports to Europe. Already exporting to many countries in the region, the Wisconsin supplier put together a strong marketing plan to penetrate other markets in Europe. Using Branded Program funding to exhibit at the Vitafoods Show in Switzerland and advertise in the market were two tactical plans for the company to gain exports to the international market. Since the show, Connoils’ sales have grown significantly in both Finland and Italy.

This past January, Connoils was able to report new actual sales of over $100,000 and projected sales of $250,000 to new countries in Europe for 2015. This would also mark a 20% increase in sales for the Wisconsin company to this market.

Connoils has used Food Export programs and services since 2012, utilizing the Branded Program, attending Buyers Missions, educational webinars, and featuring their products in the Online Product Catalog. They work with retail and private label market segments domestically and internationally. For more product information visit their website:

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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