Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Wisconsin Supplier Increases Exports to Japan

by Food Export | Aug 17, 2016
Founded in Weston, Wisconsin in 2010 Marathon Ginseng is a global provider of top of the line wild and cultivated Wisconsin Ginseng, also known as American Ginseng or Panax Quinquefolius. Marathon Ginseng is the exclusive distributor of the MonkGarden Ginseng from the Ginseng Capital of America, Marathon County of Wisconsin

Dr. Ming Tao Jiang moved to Wisconsin in 1996 and relocated in Marathon County in 2009.  It was here among the ginseng gardens the led him to a better understanding of the benefits that come from Wisconsin Ginseng.  Since then he has rapidly found success in marketing Wisconsin Ginseng to Asian Markets who are eager to obtain that state’s product.  

In October of 2014, Marathon Ginseng International Inc. traveled to Tokyo, Japan to participate in Food Export’s Focused Trade Mission to Japan for Specialty and Natural Products. The total market immersion of Food Export’s Trade Missions helped the Wisconsin Supplier get a hands-on experience of the local food industry landscape, assess the competition and learn about the promotion of their product.

This mission helped Marathon Ginseng cultivate a relationship with Tokyo Herb, a Japanese distributor, and now they are ready to ship their first shipment of product arriving in Japan in late October, early November. This $4,000 sale is a direct result of the meeting that happened at the Focused Trade Mission. They have continued this relationship in 2016 to achieve an additional $20,000 in actual export sales.
Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

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