Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Branded Program Helps Strategic Market Plans

by Food Export | Jul 11, 2016
Foodtown International, a distributor of private label products, has been a longtime participant of the Food Export Northeast’s Branded Program. Throughout their years of participation, the company has engaged in export in a number of international markets. Nigeria being one that proved to be a success.

According to company President, William Clark, “In the case of Nigeria, Food Export's Branded Program was essential to establish the Foodtown International Inc. brand in the market. Foodtown was a relatively unknown brand entering a very large and difficult market. We of course started from low [sales] number and the program allowed us to increase our sales by about 400% over a period of years. What is more important in a market like Nigeria, it gave us the comfort level to expand.”

Portugal was another market that Foodtown engaged in where they did great until the European economy shrank. Despite some setbacks they continue to do well there with their Macaroni and Cheese.

Mr. Clark believes that the help of the Branded Program has provided has allowed them to strategically target new markets with concentrated brand promotion. Mr. Clark points out that, “The marketing program has dramatically increased our sales in markets such as Saint Vincent. We started out with a few cases of apple juice, to where before the rise in the dollar and the oil crisis, were doing more than a 40 ft. container per month.”

Furthermore, the Branded Program’s marketing support, “Helps protect [Foodtown’s] accounts receivables as the brand becomes important enough not to risk defaulting on a couple of containers.”

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Story written May 2016 - Foodtown International Inc. is located in the 6th Congressional District in New Jersey

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