Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

If your company has a success to share, email us at

Branded Program Assists First-Time Exhibitor

by Food Export | Jul 08, 2016
In September 2015, The Vermont Hay Company used Branded Program funding to support their efforts as a first time exhibitor at Natural Products East Expo in Baltimore, Maryland. As a result of their exhibit at the show, they are engaged in preliminary talks with two major U.S. retailers with a foreign market presence (Canada, Australia, and the United Kingdom) to launch their product in early 2017.

Additionally, South Korean e-commerce giant, Coupang, has expressed interest in their product.  Although sales have yet to be formalized, they anticipate the need for increase staff and production to satisfy the increasing demand for their product.   

According to President Hilary Hoffman, “In attending Natural Products Expo East we gained exposure, contacts and sales, particularly as we were a new product and the first of its kind on the market. What we never expected to gain as an exhibitor was affirmation that we should move forward in launching a second product that has been in the wings as a possibility for annualizing the company. None of this would have transpired without the financial and other support from Food Export USA.”

The Vermont Hay Company, based in Greensboro, Vermont, produces Tim’s Real Easter Basket Grass, a natural alternative to petroleum-based plastic grass. The Vermont Hay Company creates jobs in rural Vermont by sourcing their hay from local, independent, organic farmers committed to restoring and maintaining the local ecosystem.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Story written October 2015 - The Vermont Hay Company is located in the State of Vermont

Export Intelligence Video Series -Hong Kong

See more videos