Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Branded Program Helps Increase Exports to Mexico

by Food Export | Jul 07, 2016
Cooperative Elevator Co. is an agricultural cooperative situated in Michigan's "thumb" - a rich agricultural region offering fertile soils, tiled fields, adequate rainfall, and temperatures moderated by Lake Huron and Saginaw Bay. Since 2005, Cooperative Elevator Co. has been using the Branded Program to modify their packaging for the Mexico market. Each year, the packaging must be modified to prevent others from copying the packaging and producing counterfeits.

As a result of the Branded Program, Cooperative Elevator has been able to increase their export sales in Mexico for Black Beans to $16,285,154.

According to Michael Wehner, VP of Finance, “Success using the Branded Program has allowed us to add additional employees, facilities and equipment”.

Cooperative Elevator Co. is a cooperatively owned marketer and processor of Black Beans based in Pigeon, Michigan.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Story written September 2015 - Cooperative Elevator Co. is located in the 10th Congressional District in Michigan

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