Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export-Midwest and Food Export-Northeast’s programs.  As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees.  Read these success stories to learn more.

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Orange Cheese Company Starts Exporting to China

by Food Export | Jul 06, 2016
Orange Cheese Company used the support of Branded Program funding to exhibit at Food & Hotel China in Shanghai in November of 2014. As a result of their trade show promotion, Orange Cheese Company obtained over 50 business contacts and leads and generated their very first export shipment to China, estimated at $40,000.00, with sales expected to triple by the end of 2015. Additionally, the trade show helped to successfully launch one of America’s leading cheese brands in 40 retail locations and 10 major cities throughout China.

According to Cynthia Liu, owner of Orange Cheese Company,” It was our first time exhibiting at FHC show in Shanghai last November through Food Export's Branded Program support. It provided us a great opportunity to test the cheese products we'd like to introduce to China with the attending professionals from the food industry. The positive feedback and response gave us great confidence and valuable market information. It also helped us further enhance the relationships with local retailers, distributors, hotels, and restaurants.”

Cynthia continued to express her satisfaction with Food Export’s programs: “It has been a great and rewarding experience since day one working with Food Export’s Northeast team. Everyone in the team is so open, friendly, and welcoming. We enjoyed participating in all activities (Branded Program, Food Show PLUS!™ and Trade Missions, and Export Seminars) you offer and especially appreciate the support the Branded program has offered in getting our export business off the ground. The Branded program provides us not only just the financial support, but most importantly a useful tool or guidance on how to market/promote our brand cost efficiently and effectively. We truly enjoy the partnership the Branded Program team has provided to us, especially Josh, the Branded Program Manager, who has taken extra steps providing us the valuable feedback on our marketing plan for the best interest of our company's cost control and continuing growth. Thank you!”
Orange Cheese Company is headquartered in Orange, Connecticut and exports a full line of American-made artisan and specialty cheeses for the retail, hotel & restaurant, food services, and wine industries in China and other Asian markets.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products; as these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Story written July 2015 - Orange Cheese Company is located in the 3rd Congressional District in Connecticut

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