Widely Read Advertorial in Hong Kong Leads to Trade Leads

In November of 2020, Food Export - Midwest coordinated the placement of an Agricultural Trade Promotion (ATP) Program funded advertorial in two widely distributed publications in Hong Kong.

These advertorials featured U.S. pet food products to increase awareness and exports of America’s small businesses to a new market because of the recently imposed tariffs on U.S. products.  

Because of the booming demand for high-quality U.S. pet food products in Hong Kong, this was an effective way to introduce importers and retailers to the many offerings of U.S. companies, from gluten-free dog food to parrot trail mix, and everything in between. These advertorials were placed in publications with extensive readership in Hong Kong and were viewed by a combined estimate of 6,300,000 people. Food Export’s representative in the country received direct inquiries from at least 4 Hong Kong Importers, which resulted in 4 trade leads.   

This Food Export - Midwest advertorial in Hong Kong was made possible by the United States Department of Agriculture (USDA) Agricultural Trade Promotion (ATP) Program, which was set in place in early 2019 to help mitigate the damage caused by retaliatory tariffs on U.S. seafood and agricultural products. Diversification of markets is a core aspect of Food Export - Midwest’s trade mitigation strategy and this activity represents activities in a previously untapped market. 

Food Export uses funding from the Agricultural Trade Promotion Program (ATP) and the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export - Midwest and Food Export - Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.  






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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast's programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities, and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.

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