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New Jersey Company Finds Success in New Export Market

In January of 2020, J.J. Martin, from Newark, New Jersey, attended Food Export – Northeast’s Focused Trade Mission to Guatemala for Retail and Foodservice Products where they met 14 buyers from Guatemala and El Salvador.

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Due to their attendance at the Focused Trade Mission, J.J. Martin was able to form new agent relationships, develop export sales in a new market as well initiate registration of their Aloevine® Organics brand.

While aloe drinks are already quite popular and available in the market, J.J. Martin’s pulp free, USDA Organic Certified Aloe Drinks provided a new type of product category at Guatemalan retail, making them an instant success during the Food Export event.  Despite COVID-19 lockdowns which delayed in-person contracting, they are projecting export sales of more than $250,000 for their Aloevine® Organics drinks in this new market of Guatemala.

John Ra, Owner of J.J. Martin rated both the overall quality of the buyers as well as the service provided by Food Export as excellent and noted that, “It was a very well-organized event and such a great opportunity to be able to establish business relationships.”

JJ Martin Group is an importer and distributor of aloe vera drinks and specialty foods worldwide.  New for 2019, Aloevine® Organics, proudly made in the USA, is a pulp free aloe beverage, with only 5 calories per bottle, and is USDA organic, non-gmo, OU Kosher, gluten free, naturally sweetened with no artificial anything!

The New Jersey Supplier has utilized Food Export programs since 2016, participating in the Branded Program, Focused Trade Missions, Buyers Missions, Food Show PLUS!™, the Online Product Catalog, webinars, and Export Essentials Online.


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Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.  

New Distributorships Established
Over 20% Increase in Sales
New Foreign Buyer Contacts

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Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast's programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities, and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.

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