Kansas Company Finds Continued Success in Branded Program

In 2019, Premium Nutritional Products Inc., located in Shawnee, Kansas, in the 3rd Congressional District, utilized Food Export – Midwest’s Branded Program funded by the Market Access Program (MAP). Their participation in the program allowed Premium Nutritional Products Inc. to expand their international sales and market presence.

Premium Nutritional Products Inc. utilized funds from the Branded Program to attend ICARE in London where they marketed their ZuPreem line of diets to the international community. As a result, Premium Nutritional Products Inc gained $5,000 in exports to the United Kingdom and project to complete $10,000 more in the next year.

In 2019, Premium Nutritional Products Inc. also utilized Branded Program allocated funding to translate labels and packaging for markets in the Netherlands, United Arab Emirates, and Spain. These product modifications helped them gain market share and sales for $6,000 with another $27,500 in projected sales.

According to Jennifer McDaniel, Business Manager of ZuPreem, “The Branded Program has allowed ZuPreem to expand into international markets through the use of tradeshows and packaging modifications.  The Branded Program has helped us grow our international sales the past year and achieve our best year yet internationally.”

Premium Nutritional Products Inc is the producer of ZuPreem branded bird and exotic pet food for retail distribution. Their commitment to state-of-the-art nutrition research and high-quality standards of manufacturing has allowed ZuPreem to improve the lives of animals through better nutrition for more than 50 years.

Food Export uses funding from the Market Access Program (MAP) to help America’s small businesses increase their exports of food and agricultural products. As these exports increase, these small businesses are creating jobs and improving the strength and stability of our agricultural economy. Food Export-Midwest and Food Export-Northeast are non-profit organizations that work in collaboration with their member state departments of agriculture and the USDA’s Foreign Agricultural Service. They offer a wide range of programs and services that help boost America’s agricultural exports.

Promote brand name products
with at least 50% U.S. agricultural content by weight
Branded Program Success
Branded Program Utilization Success
Market Access Program (MAP) Fund Utilization

Share your Success

Each year, hundreds of U.S. suppliers participate in the Food Export–Midwest and Food Export–Northeast's programs. As a result, companies are successful at generating new export sales, establishing new distributorship, expanding their production facilities, and hiring additional employees. Read the Success Stories to learn more!

If your company has a success to share, email us at info@foodexport.org.

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