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Recorded Webinar "Japan: Market Updates and Consumer Trends"


Aug 05, 2016 - Aug 05, 2021

Location: Online

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The Japanese market is one of the largest and most well developed for U.S. food products. Opportunities for U.S. suppliers continue to expand as the Japanese diet increasingly embraces western foods. Food Export In Market Representative Jeff McNeill will discuss current trends in the Japanese food market and implications for U.S. exporters. Topics to be covered include:

  • Overview of the Japanese food market
  • Key drivers of food consumption 
  • Trends in the foodservice industry
  • Changing demographics
  • Key regulatory requirements 
  • Potential impact of the Trans Pacific Partnership (TPP)
  • Strategies for approaching the Japanese market

About the Presenter

JeffMcNeillHeadshot_145x175Mr. McNeill is president of Market Makers Inc., a company he founded in Japan in 1987.  Market Makers Inc. assists U.S. food organizations expand their business opportunities in Japan. Market Makers Inc. has represented the Food Export Association of the Midwest and Northeast since 2005. Mr. McNeill holds a Bachelor of Arts degree from Princeton University and an MBA from Harvard Business School. Previous to founding Market Makers Inc., Mr. McNeill was the Marketing Director for Ore-Ida Foods Japan.  

Currently, Mr. McNeill is serving as the President of Harvard Business School Club of Japan, a Board Member of Donald McDonald Charity House, and on the Board of Advisors of The Tsukuba University International MBA program.

Publications he has authored for the U.S. embassy in Japan include “The Retail Food Market in Japan”, “The Japan Foodservice Market”, and “The Food Processing Market in Japan.”

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