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Recorded Webinar "What's New in Korea: Market Updates & Consumer Trends"


Aug 05, 2016 - Aug 05, 2021

Location: Online

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Food Export - Midwest and Food Export - Northeast invite you to take advantage of our webinar “What’s New in Korea: Market Updates and Consumer Trends.”

Advanced economic development and growing western influences have resulted in significant changes to Korea’s food industry in the last three decades. During our upcoming webinar, In-Market Representative Ken Yang will be reviewing recent industry developments and discussing what these changes mean for U.S. food and agricultural exporters.  

Topics to be covered include:

  • Key developments in Korea’s food market 
  • The socio-demographic changes that are driving new consumer trends
  • What products have strong growth potential in the market
  • New opportunities and challenges for U.S. food and agricultural exporters
  • Strategies and recommendations to compete in the Korean market

About the Presenter
Based in Seoul, Korea, Ken Yang has more than 20 years of experience in business development, including sales and marketing for food and agricultural products. Ken has served as Food Export-Midwest and Food Export-Northeast’s In-Market Representative since 2003, and over the years has established an in-depth sales network of South Korean food processors, distributors, buyers, retailers and food service companies.

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