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Recorded Webinar "A Fresh Look at the Mexican Market"


Aug 05, 2016 - Aug 05, 2021

Location: Online

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Mexico is one of the largest and fastest growing markets for U.S. food and agricultural products.  According to the Foreign Agricultural Service (FAS), exports of agricultural, fish and forestry products to Mexico reached almost $19 billion in 2011.

We invite you to join us as Raul Caballero, In-Market Representative for Mexico, discusses:  

  • Why Mexico offers excellent potential for many U.S. food exporters   
  • An update on Mexico’s security situation
  • Recent market developments and key market trends
  • Key logistics to exporting your product to Mexico
  • An overview of the retail, HRI and food ingredient market sectors
  • Strategies and recommendations for U.S. food exporters
  • Q & A session with Mr. Caballero.



About the Presenter

Mr. Raul Caballero is President of Marketing Solutions Firm and has served as Food Export-Midwest’s representative in Mexico since 1995. Mr. Caballero graduated from Mexico's Tech University as a Business Management graduate. Prior to forming Marketing Solutions, Mr. Caballero worked as a Jr. Buyer for Wal-Mart Sam's Club in Mexico buying different food categories.

Today, Marketing Solutions Firm focuses on representing and serving U.S. trade associations that want to develop export markets in Mexico, Central America and South America. For the last 17 years, Marketing Solutions Firm has helped hundreds of U.S. food companies enter the Mexican market and grow their long-term export sales. 

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